Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
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Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
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Branded query optimization for SEO
Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.
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Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
The post Brand bidding & PPC optimization: eff…
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
The post Brand bidding & PPC optimization: enforcement options (Part 6 o…
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
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Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) ap…
Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
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Taming The Beast Of The Messy Enterprise SEM Campaign
Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand.
The post Taming The Beast Of The Messy Enterprise SEM Campaign appeared first on Search Engine Land.
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The Importance Of Search Data In Your Marketing
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.
The post The Importance Of Search Data In Your …
What To Do When The PPC Competition Plays Dirty
Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices — even when the search engine declines to take action.
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It’s Time For Marketers To Attend To The Branding Benefits Of Search
Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed…
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A Step-By-Step Guide To Link Building For Boring Industries Or Products
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier si…
How To Build A Local Brand Through Online Marketing
The terms “Brand” and “Brand Marketing” are usually associated with large businesses. Having a “brand” is seen as something significant — something that only businesses with big ideas and even bigger wallets can afford to invest in and create. But…
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If Online Ad Targeting Works, Does More Targeting Work Better?
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…
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10 Pro Online Reputation Management Tips For Local Businesses
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional…
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3 Paid Search Strategies For Maximizing Brand Equity In Retail
Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. For the most part, search represen…
5 Free Deep Reputation Management Checking Tools
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation was great….
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Bing Ads Pro Accreditation Exam Now In French, German And Portuguese
Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29…
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Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S….
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