Five ways to use machine learning in digital marketing
Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations.
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Case study: Schneider Electric’s digital transformation through centralized search
Digital transformation and a redesigned paid search account structure drove more qualified traffic to Schneider Electric’s website.
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Solving the agency search intelligence gap
How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar shed light on this dilemma.
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Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
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Five ways to use VPN in digital marketing
Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure
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Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.
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Five reasons why clients are leaving your agency
Service Provider Pro uses its expertise in helping 1000+ agencies with their systems and processes to share five reasons why your clients are leaving.
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SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.
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How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here’s how to create compelling marketing around these evolved websites.
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Should you use Google’s updated Disavow Links tool?
Edward Coram-James looks into whether the recent changes Google has made to its Disavow Links tool are as beneficial to SEO practitioners as they first seem.
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Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
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Five email marketing predictions: Continuing trends and new opportunities
Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity’s VP of Customer Engagement shares email marketing predictions.
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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.
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Eight ways to align your customer acquisition strategy in 2021
Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips to align customer acquisition strategies in 2021.
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What a chaotic digital media landscape means for advertisers as 2020 ends
Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.
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How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]
It’s exciting to see how SEO, NLP and AI will evolve together. Writer.com’s Co-founder and CEO, May Habib discusses in-depth about SEO content and shares top tools to help you through the content creation process.
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What to expect from SEO in 2021?
Want to learn the most important trends to be on the lookout for in 2021? Read our article to find out the top SEO trends for 2021.
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Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?
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Jingle all the way: What will 2021 mean to the advertising world?
Alex Zakrevsky, CEO of Allroll, shares his takeaways from the OTT Executive Summit and perspectives on what 2021 will have in store for CTV advertising.
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Take your campaigns to deeper levels by disrupting the peace
The key to a more inclusive and innovative customer experience is embracing a controlled chaos mindset. Take these steps to effectively mix things up.
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