What Makes Enterprise SEO And Does Your Site Need It?
Even if you don’t have an enterprise company, the size of your website may necessitate enterprise SEO. Columnist Tom Schmitz addresses issues of importance to operators of big web sites, no matter the size of the business.
The post What Makes Enterpr…
Google’s Bodiless Matt Cutts On Importance Of Body Content For Search Engines
Matt Cutts, Google’s head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video to make a point. The statement Matt made was that there is importance of content in the body of a page and not just the header, such as the title tag. If…
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Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own
Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of…
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Just Say No To SEO (Sometimes)
There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that advice should be ignored. SEO must be viewed as part of a larger overall marketing picture, and sometimes other c…
Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about…
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When Google Gets It Wrong By Changing The Titles Of Web Pages
Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here’s an example of it getting this completely wrong. I was searching for Dana Point Jet Ski, which is a real business in Dana […]
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