Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs.
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Tearing Up Your 2020 Plan, Full Recap: How To Get Through The Coming Recession
SOLD OUT! | Over 600 Attendees | $1,000 Donated to GiveDirectly
Full Recap
Rand Fishkin: “How to Gain a Competitive Edge & Grow your Business During Times of Great Stress, Strife, and Turmoil”
Learn the best ways to approach your marketing strategy based on where your business falls: Directly Harmed, Directly Benefiting, and Indirectly Affected. …
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Digital Marketing for Financial Services Through Stay at Home Orders
This post was written by: Will Stevens, Rebecca Feinberg, Joe Meola, Jane Brady, and Teresa Lopez.
As marketers, practitioners, and strategists, we have our playbooks and toolkits and methods that we’ve found to work reliably.
As a result of the disruptions caused by social distancing and stay at home orders, search and social behavior has shifted so dramatically that prior KPIs and baselines may no longer be the measures we’re relying on.…
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Let’s Talk About Listening: How To Communicate Effectively in a Remote Based World
Let’s talk about listening.
Listening is a skill. It’s not an automatic human function like a heartbeat. It takes effort, work, focus, and if you’re going to do it well you need to be aware you’re doing something.
With remote work en masse, we’re without our normal social cues and in-room dynamics.…
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5 Tips for Pivoting Paid Social Strategy During COVID-19
Advertising Amidst COVID-19
It’s pretty safe to say that ‘business as usual’ is essentially out the door right now. Digital marketers everywhere are re-evaluating their current marketing plans and content calendars, or shutting down campaigns to rewrite new ad copy. And we get it – ‘Best Practices for Advertising During a Global Pandemic’ shouldn’t be in anyone’s bookmarks, but, unfortunately, it’s something we’re all needing to address.…
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Data Studio Template for Monitoring Cross-Channel Regional Trends
This post was written by Chanton Phan & Claire Dabney
In the past ~two months since the national stay-at-home order was declared, we’ve seen businesses scramble to adapt to rapidly changing customer demands and behavior in the ‘new normal’. But if businesses are not fueling their evolution with their own data, these efforts are very much a best-guess.…
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