Ad Block Tracking With Google Analytics: Code, Metrics, Reports
You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think I’m being sarcastic. I am not, and this post is all about getting the data to […]
Ad Block Tracking With Google Analytics: Code, Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik
A Great Analyst’s Best Friends: Skepticism & Wisdom!
Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data […]
A Great Analyst’s Best Friends: Skepticism & Wisdom! is a post from: Occam’s Razor by Avinash Kaushik
The Marketing < > Analytics Intersect: My Newsletter!
I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you’ve come to expect from this blog… Context… Should you own […]
The Marketing Analytics Intersect: My Newsletter! is a post from: Occam’s Razor by Avinash Kaushik
Rock Analytics More: Obsess About Goals And Goal Values!
If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let me start with a story. We were brain storming about the next clustseeer of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, […]
Rock Analytics More: Obsess About Goals And Goal Values! is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]
Excellent Analytics Tip #27: Chase Smart Calculated Metrics! is a post from: Occam’s Razor by Avinash Kaushik
Great Storytelling With Data: Visualize Simply And Focus Obsessively
The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. [Sidebar] I’m experimenting […]
Great Storytelling With Data: Visualize Simply And Focus Obsessively is a post from: Occam’s Razor by Avinash Kaushik
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed it often. :) [Sidebar] I’m experimenting with sharing short stories via an insightful newsletter. I’d love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is […]
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW! is a post from: Occam’s Razor by Avinash Kaushik
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
In a Q&A after a keynote a couple of years ago, I was asked: “When will traditional business analysis subsume the web analytics silo?” My reply: “All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!” That was a half-cheeky reply. But, if you reflect upon the developments in analytics […]
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips is a post from: Occam’s Razor by Avinash Kaushik
Data Visualization Inspiration: Analysis To Insights To Action, Faster!
Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting […]
Data Visualization Inspiration: Analysis To Insights To Action, Faster! is a post from: Occam’s Razor by Avinash Kaushik
Smart Dashboard Modules: Insightful Dimensions And Best Metrics
My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here’s the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that […]
Smart Dashboard Modules: Insightful Dimensions And Best Metrics is a post from: Occam’s Razor by Avinash Kaushik
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company’s path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. […]
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don’t have enough time. The very natural outcomes is this ask of us: “Can you make it […]
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF! is a post from: Occam’s Razor by Avinash Kaushik
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash’s typical day like? […]
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered is a post from: Occam’s Razor by Avinash Kaushik
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. […]
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++ is a post from: Occam’s Razor by Avinash Kaushik
Digital Marketing And Analytics: Two Ladders For Magnificent Success
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated […]
Digital Marketing And Analytics: Two Ladders For Magnificent Success is a post from: Occam’s Razor by Avinash Kaushik
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. […]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges is a post from: Occam’s Razor by Avinash Kaushik
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I’ve gone so far as to say: “All data in aggregate is crap.” That’s certainly a bit melodramatic, but beyond the most bare bones “ahh, I see something […]
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! is a post from: Occam’s Razor by Avinash Kaushik
Two Amazing Bar Charts: % Content Consumption, % Share of Search
Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. al., might be hindering your ability to make some important strategic decisions? Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? […]
Two Amazing Bar Charts: % Content Consumption, % Share of Search is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I’ve developed is […]
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current “what is happening on my website?” comfort zone, and out of your […]
Excellent Analytics Tip #24: Obsess About Real Business Profitability is a post from: Occam’s Razor by Avinash Kaushik