Virtual Reality: Bring Your Content Marketing to Life
What do McDonald’s, Star Wars, and Michelle Obama have in common? Answer: they’re all pioneers in the world of virtual reality. Virtual reality, just in case you’re unfamiliar with this trend, is a 3D computer generated world that allows users to explore and interact with their environment. Videos shot in 360° and VR video games […]
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Why Video Needs to be Part of Your Marketing Strategy Right Now
People might love a compelling article or a breathtaking photograph, but video has been the true conversion powerhouse for a while now. In fact, according to KISSmetrics, your viewers are 64–85% more likely to make a purchase after watching a video. Plus, Aberdeen Group’s 2015 study shows us that video users experience 41% more web […]
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How to Monetise Your Content Marketing Campaign
Before I begin, let me make one thing VERY clear: If you’ve come here hoping for a quick way to make money, you’re in the wrong place. Content marketing is not a lottery ticket or a get-rich-quick scheme. In fact, the main “point” of content marketing isn’t to generate revenue. Yes—content marketing can help you […]
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10 Free Content Strategy & Editorial Calendar Templates
Do you know what makes a successful content marketing program? If you’ve been following along with my ongoing series, the answer should be “yes” — which already makes you better off than half of all UK marketers. Now here’s the real test: what does your content marketing strategy look like? If your answer is a […]
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Using Content Marketing For Links? You Might Be Doing it Wrong
If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start thinking about achieving your business KPI’s instead? There’s a very clear shift happening in the search agency landscape that I think we should all talk about. SEO has […]
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How to Develop a Content Marketing Strategy for Your SME
Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time and budget constraints, or maybe you’re daunted by the thought of adding your voice to a market already saturated with content. Whatever your misgivings, don’t let them stop you. A […]
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Data Driven Content: Ideas that Work in Content Marketing
If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing. Using […]
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5 Cool Content Marketing Examples To Arrive On The Internet In Q1
In her new quarterly series, Dani takes a look at what’s new and interesting from the world of content marketing. There’s so much great stuff being published to the web on a daily basis that it can be hard to keep up, so let us take the leg work out of it for you. As […]
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Content Marketing for Customer Retention
Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket to healthy business growth. Fortunately, content marketing is here to storm the beaches and save the day. Your Sales Funnel Should Focus on Customer Retention When I look […]
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Every Type of Digital Content (for Every Stage of the Buyer’s Journey)
Last week, I talked about how re-purposing content will build your reputation and stretch your marketing budget. In this post, I’ll run through all the different types of content you can use, and which types of content help the most at each stage of your customers’ buying cycle. Understanding the Buyer’s Journey The buyer’s journey […]
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YouTube Playlists: An Amazing Source for Content Ideas
Having to come up with ideas on the spot is really tough. In fact, I think it’s a bit of a myth. Everyone I know who’s been great at improvisation in some form or another has always managed to achieve that through hard work, and building up a library of material ready for that next […]
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No Resources? 3 Content Marketing Tips for Businesses Without a Budget
It’s 2016, which means that if you’re not using content marketing to further your brand and attract new customers, you’re in a swiftly shrinking minority. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends report 89% of UK Respondents rely on content marketing, and that number grows every year. This study also shows […]
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Scraping for Content Marketing Ideas & Research
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]
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Examining Change in Your Content Marketing Themes
What is it about “change” that compels people to read, share, engage or act? Think about the types of ideas that are in a constant state of change; politics, technology, environment, economics and so on. Image Source Why are we so fascinated with the idea of change? Is it from a sense of self preservation? […]
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Ideas that Work in Content: Nostalgia
As you may have noticed, I’ve been spending the last few blog posts examining different aspects of content marketing, development, ideation and promotion. So far, we’ve looked at a guide to Reddit for Web Marketers and we’ve examined two themes that you can use in your content: challenging established conventions and examining ideas of scale. […]
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Ideas That Work in Content: Identifying & Challenging Conventions
Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing, a guide on using Reddit for content ideation and research and finally, we’ve looked at ideas that work […]
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The Web Marketer’s Guide To Reddit
Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing and we’ve looked at ideas that work in content: describing and visualising notions of scale, nostalgia and content […]
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Pixels Please: Image Scaling in CSS
Until now, web developers have had very little control over how browsers render images when they’re scaled. Take Mario, for instance: This is a 24×32 pixel image, scaled up using Photoshop to preserve its crisp, blocky composition. It’s a great example of the low-res pixel art that’s long been a staple of retro and indie […]
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Launching “Big” Content – A Checklist
When I wrote this back in 2012 I was probably having a bit of a bad day: The big day comes, it’s time to go live, to publish your work. You click “publish”, and, nothing. Sorry folks, you had an ugly baby. Your content marketing looks like a dog chewing a wasp. The humiliation of […]
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Marketers. Learn to Sell.
You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of actually selling something. I think almost all do, without actually realising. Have you been successful in a job […]
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