Top six reasons you should caption your social media video content
A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few.
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How visual content can give a boost to your SEO and how to take advantage
Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site (and off site) can impact your SEO specifically and drive better search results.
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Five fears of channel owners: What spooks you about creating your own CTV app?
In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween horror story right? Alex Zakrevsky. CEO of Allroll, helps you overcome these fears.
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Google’s featured snippets: How to get your YouTube video featured in Google
Some of the most practical tips to get your YouTube video featured on Google’s featured snippet. More on how to let Google discover and rank your videos.
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Five YouTube promotion mistakes that even experienced professionals make
Even the most experienced professionals make mistakes. And chances are that when you launch your YouTube promotion campaign, you’ll run into the very same mistakes. To prevent this from happening, we’ve gathered the most common YouTube promotion mistakes you can face and ways to avoid them.
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How to get your YouTube videos appear in Google’s video carousel
Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimization.
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How businesses can use YouTube to tackle the COVID-19 business crisis
Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the COVID-19 crisis.
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
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Social media influencers fight back the Coronavirus disruption
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn Johnson shares some great examples and stats.
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Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world’s second most popular search engine, YouTube.
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How to grow your YouTube rankings with the right SEO tools
From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization. Aleh Barysevich provides a guide to them.
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The changing face of search: Dynamic content and experiences that perform
Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.
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Quantum supremacy and nine SEO trends that’ll flip 2020 on its head
In 2020 Google will start using breakthroughs like the quantum processor for commercial purposes. Scary? Interesting? Eight SEO trends to watch out for.
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Search and the ecommerce holiday season: Capturing key moments that matter
Leveraging real-time insights can take you all the way through to the January sales and more.
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The finite era of “actionable insights”
A day will soon arrive when actionable insights will seem like a quaint notion from simpler times. Synup’s SVP of Products and Partnerships discusses their fate.
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An introduction to Google Ads Video Ad Sequencing (VAS)
Video Ad Sequencing helps you dodge YouTube’s “Skip Ad”. Tips to take your target audience on a video journey, drive deeper awareness, engagement, and more.
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YouTube optimization and intent: Q&A with goop’s Courtney Messerli
Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video intent.
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How to optimize your video marketing strategy on YouTube
Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing strategy on YouTube.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
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