What Makes You A Best In Class SEO? Survey Says…
Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success. Three key areas where the…
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72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]
Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search….
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“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight
Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into…
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Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for…
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50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The…
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Local Businesses Need To Expand & Refine Advertising Approach
With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their advertising approach in order to remain…
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IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2
Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report. That’s up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions…
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Content Creation & Organizational Empowerment Key To Search Success
The SEO industry has undergone significant changes in the last 12+ months. Search has gained greater legitimacy as a marketing channel as budget holders increase head count and invest in advanced technology. And, the SERPs themselves have undergone cha…
SearchMetrics Releases Their SEO Ranking Factors Post Penguin 2.0
The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google. The key takeaways from…
Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]
eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84…
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93% Of Local SEOs Expect To Grow Their Business In 2013
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for…
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Data: The Digital Common Denominator
In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, sea…
A Good Start For Paid Search In 2013
It’s April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren’t the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each…
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