What is duplicate content?
You’ve probably come across the term duplicate content quite a lot, but what is it? Duplicate content is content that lives in several locations — i.e., URLs. Duplicate content can harm your rankings and many people say that copious amounts of it can even lead to a penalty by Google. That’s not true, though. There […]
The post What is duplicate content? appeared first on Yoast.
Basic SEO training / SEO for beginners: What’s the difference?
Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO […]
The post Basic SEO training / SEO for beginners: What’s the difference? appeared first on Yoast.
New Basic SEO training: Up your all-around SEO skills today!
Today, Yoast Academy is proud to release an all-new SEO course: Basic SEO. If you want to learn how to make your site rank high in Google, there’s no way around it: Take our Basic SEO training and start working seriously on your SEO. It teaches you exactly how to tackle the key aspects of […]
The post New Basic SEO training: Up your all-around SEO skills today! appeared first on Yoast.
What is a content delivery network (CDN)?
A content delivery network (CDN) is a network of servers in different geographic locations working together to get content to load faster by serving it from a location near the visitor. Here, I’ll explain what this all means and what a CDN can do for you and your SEO. What does a CDN do? A […]
The post What is a content delivery network (CDN)? appeared first on Yoast.
Why a free online course?
We’ve added a free course to our curriculum of online SEO courses. It is an SEO course for beginners. If you’re an SEO-newbie or your SEO skills have become a bit rusty, then this is the course for you! Our free online SEO course offers lots and lots of training videos, reading material and challenging […]
The post Why a free online course? appeared first on Yoast.
Free SEO for beginners course now available!
Would you like to learn more about SEO? Do you want to learn from world-renowned experts? But can’t justify spending a lot of money on a training just yet? At Yoast, we understand that. And we want to help. That’s why today, we are releasing our first free course: SEO for beginners! What will I […]
The post Free SEO for beginners course now available! appeared first on Yoast.
Basic SEO: What are crawl errors?
Crawl errors occur when a search engine tries to reach a page on your website but fails at it. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot. A search engine bot finds a link to your website and starts […]
The post Basic SEO: What are crawl errors? appeared first on Yoast.
SEO basics: The difference between tags and categories
Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is […]
The post SEO basics: The difference between tags and categories appeared first on Yoast.
SEO basics: What is anchor text?
Anchor text is the visible and clickable piece of text in a link. The text appears in a different color and is often underlined. If done right, this indicates what’s behind that link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. What […]
The post SEO basics: What is anchor text? appeared first on Yoast.
SEO basics: What is a keyword?
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is […]
The post SEO basics: What is a keyword? appeared first on Yoast.
SEO basics: What is thin content?
At Yoast, we like to say ‘Content is king’. By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google […]
The post SEO basics: What is thin content? appeared first on Yoast.
SEO basics: Elements of the Google Search Engine Results Page
Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In […]
The post SEO basics: Elements of the Google Search Engine Results Page appeared first on Yoast.
SEO basics: What is off-page SEO?
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your […]
The post SEO basics: What is off-page SEO? appeared first on Yoast.
SEO basics: What is UX (and why bother)?
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of […]
The post SEO basics: What is UX (and why bother)? appeared first on Yoast.
SEO basics: What is search intent?
SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. […]
The post SEO basics: What is search intent? appeared first on Yoast.
SEO Basics: (The importance of) site structure
Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable […]
The post SEO Basics: (The importance of) site structure appeared first on Yoast.
5 SEO questions you were afraid to ask
Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there […]
The post 5 SEO questions you were afraid to ask appeared first on Yoast.
SEO basics: What is Googlebot?
Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to […]
The post SEO basics: What is Googlebot? appeared first on Yoast.
SEO Basics: What is conversion?
First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, […]
The post SEO Basics: What is conversion? appeared first on Yoast.
SEO basics: What is HTTPS?
HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or […]
The post SEO basics: What is HTTPS? appeared first on Yoast.