14 ranking signals you need to optimize for in 2019
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.
The post 14 ranking signals you need to optimize for in 2019 appeared first on Search Engine Watch.
The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world.
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.
Understanding the impact of speech recognition software on search
As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but we do talk to them. We talk to them a lot.
Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research.
Understanding how users, not algorithms, search online will help your SEO
Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts.
Voice: the future of next-gen search – expert predictions
Recently, SEMrush had a roundtable discussion on voice search with three industry experts: Will Critchlow, Chris Marentis and Neil Walker.
Preparing for SEO in 2017: yes it’s that time already
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.
How one small word makes a huge difference on Google SERPs
Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type.
The Marketing Immediacy Mantra: how to deliver excellent real-time experiences
Engaging consumers in the moment is becoming a top goal for direct marketers; however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started.