Synergized search is key to success in the new normal

Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)? Find out how to create the perfect balance to get desired results.

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Navigating a cookieless future

Apple and Google are making moves towards user privacy and marketing compliance which are effectively a pivot away from the traditional advertising and search marketing industry. More on how to navigate in a cookieless world.

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How SEO Friendly CMS can support your digital goals now and in future

Finding the right CMS solution is essential to SEO and content performance. Jim Yu, BrightEdge’s Founder and CEO walks you through the seven crucial factors and the AI scope involved.

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Interview with Lior Davidovitch, the founder of PUBLC

PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators.

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Top tips to grease your email marketing wheels in 2020

As email marketers, first and foremost, you will have to think about re-inventing the existing email marketing strategies in a big bang way if you wish to sustain your business’ email ROI in 2020 and beyond.

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Six great ways to get more out of your digital marketing campaigns in 2020

If you’re looking to take your marketing to the next level, we’ve got the six best ways to get more out of your marketing campaigns.

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The changing face of search: Dynamic content and experiences that perform

Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.

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How voice assistants like Alexa can help marketers reach elderly Americans

Digital marketers need to help seniors understand that there’s more to benefit than to fear with using and voice assistants like Alexa.

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Google bans adverts for anti-censorship sites in China

Despite Google and China’s interesting history, Google’s latest movements have been speculatively characterized as attempts to regain favor with China.

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How AI is powering real-time SEO research: Insights and optimization

Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools could eliminate the mess of spreadsheets and empower more real-time action.

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