FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages

A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.

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AMP: A case for websites serving developing countries

As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.

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Google extends olive branch to publishers, lays out new focus on subscriptions

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.

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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand.

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AMP links at large: What’s a publisher to do?

If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.

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Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.

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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

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Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?

Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet.

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Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

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Google making renewed effort to help news publishers drive more subscriptions

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.

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Breaking news: When AMP goes through the roof

Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.

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