6 Tips for Landing Your Dream Analytics Internship
Looking for some tips on how to land an internship while in college? Is digital analytics your passion? You’re in the right place.
Analytics can be daunting, it requires the drive to discover something new but meaningful, being an undirected problem solver, and excessive amounts of passion for data.…
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The Importance of Audience Targeting in SEM Strategy
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand.
Luckily, an array of solutions exist for managing these touch points along the buyer fun…
SEO for Startups: Bootstrapping Your SEO Strategy
Why Does SEO Matter?
You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close?…
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10 Ways to Use PPC, SEO and Analytics Together
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?”
The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments.…
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Where to Add Campaign Tags: A Comprehensive Checklist
Campaign Tagging in Google Analytics
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful mar…
Lowering Your Brand Bids Can Help Increase Conversion Volume
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign?
The answer is yes, businesses most definitely should run a brand campaign. Here’s why.
Right now, as we speak, competitors are most likely bidding on your organization’s brand terms.…
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The Seer-Cathalon: What It’s Like to Intern at Seer
Ready, Set, Go!
Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way.…
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Making the Move from Public Relations to SEO
PR and SEO Are Completely Different…Right? Not quite.
Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem.…
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When AI Fails Advertisers: Whitelisting & Programmatic Advertising
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday.…
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Spot Data Issues From the Start With Weekly Analysis
When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a mark…
The Top 16 Free Digital Marketing Tools To Help Identify & Reach Your Customers
I recently met with a group of Entrepreneurs to talk about digital marketing. Their companies are small, but damn they are impressive – the majority had driven the largest percentage of their sales through word of mouth alone. Like most business owners, these Entrepreneurs wanted to continue to improve by teaching more people about their brands, drive more visits to their sites, and ultimately, make more money.…
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GTM Match Table Variable Generator (Lookup Tables & Beyond)
Need to make a big lookup table? Wish lookup tables supported regex? We built a Google Sheet that will save you a ton of time. Grab the template or read on to learn more.
GTM Lookup Tables Are Awesome
Google Tag Manager’s ‘lookup table’ Variable type is awesome because it:
- allows for great flexibility without requiring custom JavaScript or tons of Tags
- is very fast, regardless of table size (i.e.
…
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Philly Living Guide
So, you may have heard (or—you may have not)—but last week, we released a new tool called the Philly Living Guide. It’s Seer’s way of helping others relocate to Philadelphia and find the right neighborhood that fits their wants and needs.…
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When To Use Income Level Geo-Targeting in Adwords
Google Adwords has a multitude of targeting and bidding options. Sometimes it becomes difficult to decide which option is the best for our clients and their goals, so we just have to test them out!
One of the Geographic options we have is to target use…