Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.
The post Google Attribution: What search marketers need to know appeared first on Search Engine Land.
Please vis…
Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
The post Bing Ads Editor gets Review Extension support, better keyword import & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.
The post …
Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Version 11.9 is now available.
The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Editor for Mac is now available to everyone
The highly requested desktop tool is now out of beta.
The post Bing Ads Editor for Mac is now available to everyone appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
The post A review of free PPC reporting solutions from Google appeared first on Search Engine Land.
Please visit Search Engi…
Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits
If you’re conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues.
The post Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits appeared first on…
Please visit Search Engine Land for the full article.
Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.
The post Local SEO is about so much more than tools appeared first on Search Engine Land.
Please visit Search Engine …
How and why the SEO tools industry should develop technical standards
Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have — as well as the challenges it would present.
The post How and why the SEO tools industry sho…
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the…
Please visit Search Engine Land for the full article.
Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
The post Conductor adds Insight Stream to its Searchlight platform appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
The post Google adds forecasting and trend data for existing keywords in Keyword Planner appeared firs…
AdWords rolls out Salesforce account linking for automated conversion imports
The conversion data import solution is coming out of beta.
The post AdWords rolls out Salesforce account linking for automated conversion imports appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6.
The post AdWords Editor now supports more ad formats, device bidding appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel.
The post Bing Ads Editor now supports Shopping campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
The po…
Bing Ads apps keep getting more useful, now with bulk editing
Hints of more improvements to come.
The post Bing Ads apps keep getting more useful, now with bulk editing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
The post Tips for when and how to use Feed Rules in Google Merchant Center appeared first o…
Should you still be using an SEO enterprise platform?
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
The po…
Local SEO in 2017 and beyond: managed strategy vs. automation
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.
The post Local SEO in 2017 and beyond: managed strategy vs. automation ap…