Are Yelp ads worth paying for? How to figure it out
Contributor Joy Hawkins isn’t sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.
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Google’s growth in online local reviews continues to dominate, but…
Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.
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Why entities may power the future of location-based data
Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman — doing so helps Google track customers and strengthen your findability.
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Google Maps adds mall directory search & browse in local panel
Google adds a new tab to the local panel in the search results named “directory.”
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Google Maps for iOS catches up with Android version, adds driving directions, transit info & explore nearby
A year after bringing real-time information within Google Maps for Android, Google has now released it for iOS devices.
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Restaurant owners can now edit menu listings in Google My Business
Create a structured restaurant menu that can display in mobile search listings directly in Google My Business.
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Google Bulletin: Hyperlocal news, Nextdoor competitor or both?
Google has already proven it can crowdsource local content at scale through its Local Guides program.
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Google Questions and Answers: Everything you need to know
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.
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Google My Business videos not showing up on your local listing? It’s a Google bug
No, you probably did not upload your videos incorrectly to Google My Business. Google confirmed a bug with the videos now showing and is working on fixing the issue.
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Google My Business video uploads now available to business owners
Videos can appear on Google Maps and local search listings.
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Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.
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Google My Business dashboard showing video upload section for some business owners
Some business owners can now upload videos to their local listings in their Google My Business photos section.
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Report: Google exploring sale of Zagat reviews
Might there be an Act 3 for the venerable restaurant guide?
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Negative reviews from ex-employees are finally against Google’s guidelines
Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.
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Google adds price tracking features to flight search, hotel search and Google Trips
Google adds several features to help searchers plan their getaways.
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5 local search tactics your competitors probably aren’t using
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
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Top 10 local search insights of 2017
From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.
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Google Local Questions & Answers now rolling out to desktop search
Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature.
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Google brings local lead generation to Google Assistant and Google Home
The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction.
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Law firms spamming Google My Business: Don’t trust your money or your life to them!
Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.
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