What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us are able to write a few paragraphs or article on a certain topic. But making sure that your text is entertaining and easy-to-read is where it gets more challenging. Using too many difficult words, long […]
The post What is readability and why is it important? appeared first on Yoast.
How to plan an SEO campaign for higher rankings
A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your […]
The post How to plan an SEO campaign for higher rankings appeared first on Yoast.
SEO Poll: SEO Content Priorities
If you had to prioritize your content strategies as an SEO, where would you focus? For me, if I had more time, I would focus on category page content because clearly the individual blog related content I produce is frequent and somewhat enjoyed by the…
How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement […]
The post How to write a mission statement for your site appeared first on Yoast.
Transition words: why and how to use them
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important? […]
The post Transition words: why and how to use them appeared first on Yoast.
How to duplicate a post in WordPress, plus 4 reasons why!
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post becomes very easy with the Yoast Duplicate post plugin. In […]
The post How to duplicate a post in WordPress, plus 4 reasons why! appeared first on Yoast.
Should you optimize your content for questions?
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why […]
The post Should you optimize your content for questions? appeared first on Yoast.
10 years of Yoast and SEO: Webinar recap
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join […]
The post 10 years of Yoast and SEO: Webinar recap appeared first on Yoast.
How to get blog post ideas: 11 tips to find inspiration
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to […]
The post How to get blog post ideas: 11 tips to find inspiration appeared first on Yoast.
Adapting your content strategy to changing times
We don’t have to remind you of the drastic changes that are happening in the world. There’s a good chance that these changes impact how you do business. But they also bring opportunities. While people are stuck at home, they spend a lot of time online. And they behave differently — they search differently and […]
The post Adapting your content strategy to changing times appeared first on Yoast.
Effective SEO copywriting hints to increase your traffic in 2020
While ranking well on SERPs has its benefits but you can’t ignore your readers. Tips for SEO copywriting to build trust and credibility.
The post Effective SEO copywriting hints to increase your traffic in 2020 appeared first on Search Engine Watch.
Readability: Dumbing down or opening up?
Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is […]
The post Readability: Dumbing down or opening up? appeared first on Yoast.
Timeless SEO tips: 6 universal SEO tactics that never go out of fashion
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself with these […]
The post Timeless SEO tips: 6 universal SEO tactics that never go out of fashion appeared first on Yoast.
Beyond exact keyword matching: optimize your text naturally
Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help them get that text as SEO-friendly as possible. In this blog […]
The post Beyond exact keyword matching: optimize your text naturally appeared first on Yoast.
When is your blog post ready for publication?
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use […]
The post When is your blog post ready for publication? appeared first on Yoast.
How to become a better writer
Content is essential for SEO. As Google reads and understands content. And, reading and understanding content is easier when a text is well written. Both for humans and Google. Some people are blessed with great writing skills. Others are struggling a bit more. However, if you’re bad at writing now, that doesn’t mean that you […]
The post How to become a better writer appeared first on Yoast.
How to Yoast your post
Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things entirely on your own, but luckily, Yoast is here to help. In this post, we’ll […]
The post How to Yoast your post appeared first on Yoast.
Flesch reading ease score: Use it!
If you use our readabilty analysis in the Yoast SEO plugin, you have probably come across the Flesch reading ease score. This score tells you how easy your text is to read. But how is the Flesch reading ease score calculated? And why is this score important for SEO? In this post, I’ll explain the importance […]
The post Flesch reading ease score: Use it! appeared first on Yoast.
All-new and improved: the SEO copywriting training!
As of today, you can get your hands on a completely overhauled version of the SEO copywriting training. We’re very proud to present a much more hands-on training, which will really take you by the hand, and guide you through every step of writing an SEO-friendly blog post. It’s chock-full of real-life examples and practical […]
The post All-new and improved: the SEO copywriting training! appeared first on Yoast.
Why storytelling is good for SEO
Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a […]
The post Why storytelling is good for SEO appeared first on Yoast.