Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.
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How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.
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So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.
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Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
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Bing Ads launches mobile price extensions
Price extensions are available in the US and rolling out to international markets this month.
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Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.
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Bing Ads Editor getting support for account level ad extensions
Initial support is limited to callout extensions.
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Bing begins removing sidebar text ads on desktop
Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages.
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30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
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Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
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Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way.
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Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined.
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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
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Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze
Advertisers can quickly see performance by audience and benchmark against non-targeted users.
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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
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Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
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Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting.
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Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
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