iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.
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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.
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Canonical chaos: doubling down on duplicate content
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
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AdWords Price Extensions spotted on desktop
Google is testing the mobile-first extension on desktop search results.
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Google testing new Promotion Extension in text ads
Advertisers can feature special offers in their text ads with the extension.
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As Trump racked up Electoral College votes, searches about moving to Canada spiked
Briefly overwhelmed by traffic from the US, the Canadian immigration website was also down last night.
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Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative
On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.
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Now you can share budgets in Bing Ads, too
Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.
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Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
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Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
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Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel.
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6 data visualizations in the new AdWords that will save you a ton of time
New graphs make it possible to see and analyze data in seconds rather than hours.
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17 days of 2016 Rio Olympic Google Doodles: A full list of Google’s “Fruity Doodle” images
From the start of the games through closing ceremonies, Google replaced its usual homepage logo with the following animated images.
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Bing Ads rolls out Upgraded URLs globally
Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.
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What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
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Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their wish lists.
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Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
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RIP Google PageRank score: A retrospective on how it ruined the web
While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.
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Microsoft Introduces Advertisers To The Bing Network
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.
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Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
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