Why BIG Link Building Campaigns Aren’t All That
A summary of Rebecca’s biggest and best learnings from working in digital PR over the years so you can take these nuggets with you on your SEO journey.
Post from Rebecca Lee
Crowd marketing is the forum link building strategy you need to know in 2020
Make the most out of niche communities with the power of forum link building.
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Testimonial link building: Using real experiences for success
Guide on how to create effective testimonial link building and how they can end up getting your brand authoritative links from other businesses.
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If you think you’re link building, you’re doing it wrong
Founder and CEO of Organic Growth, Kevin Carney discovered many link building golden nuggets after interviewing 39 people with titles from Marketing Specialist, Outreach Team Lead, Head of Content, to VP of SEO & Analytics, about their link building practices.
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What are sponsored, nofollow and ugc links, and why use them?
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]
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How to Do Linkbuilding Outreach in 2020
If you ask me what my favorite part of optimizing for search is in 2020 (or before), you won’t find link building anywhere near the top of the list. I say that as someone who has built thousands of links and who’s written multiple how to do linkbuilding outreach blog posts. I created my first…
Back to the SERPs: The (d)Evolution of Digital PR
Laura Hampton of Impression explores what she calls the (d)evolution of digital PR. Find tangible actions and thought-provoking insight here.
Post from Laura Hampton
How to Effectively React to Link Building Successes & Failures
Link building campaigns will have their fair share of failures and successes. The key is to learn from them improve to get things right for the next one.
Post from Sean Potter
How to pitch what journalists want
Many people talk about how link acquisition through gigital PR is continuously getting harder. Having data to highlight trends in what journalists are writing and linking to can be really useful.
Post from Jo Juliana Turnbull
SEO Basics: How to start with SEO?
You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 […]
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How to Build Links Like Eric Ward (AKA LinkMoses)
It’s not often I get invited to write a guest post by a mogul in the SEO industry that I happen to respect. So, thank you, Mr. Martinez. I appreciate the hot mic. Let’s jump into it. Remembering Eric Ward (AKA LinkMoses) The fact Michael readily agreed to let me pay homage to the late…
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
Beyond links: Lessons learned from a failed SEO link building PR campaign
In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
Post from Polly Pospelova
Tips to qualify link building prospects in minutes
How to qualify link building prospects in a simple method. Obtain a list of relevant prospects in several minutes rather than taking days of manual work.
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5 reasons journalists aren’t opening your pitch emails
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Post from Rebecca Lee
How to Stop Journalists Ignoring Your Pitches
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
Post from Sean Potter
Two simple behavioral levers to improve your link building efforts
There are only two broad strategies to improve your link building effectiveness, both of which come from a framework using BJ Fogg’s behavior model.
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International link building – how to build PR links globally
International link building can be daunting, but smart use of the right tools can make the task much easier. In this post, David White shows how to win links across borders.
Post from David White
What is link building?
Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely spend its days forever waiting in vain for visitors to admire its outstanding content. For Google to find your post, it needs links from other […]
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