Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
The post Survey: Less than 10% of marketers to focus on Digital PR in 2019 appeared first on Search Engine Watch.
Foolproof Content Creation: 5 Steps to Writing Irresistible Blog Posts
When you finally sit down to write that blog post you’ve had in mind for weeks, any of the following […]
Post from Marijana Kostelac
Google Dataset Search: How you can use it for SEO
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and the others) in a more efficient manner than the one which is currently offered by Google Search.
The post Google Dataset Search: How you can use it for SEO appeared first on Search Engine Watch.
Auto-Play Videos = Bad User Experience [Survey]
Survey of 1008 users finds that majority (71.2%) find auto-play videos annoying.
- Auto-play videos seen as a nuisance by majority of respondents regardless of gender and age.
- This sentiment is particularly prominent among those aged 35 and above.
- Respondents aged
…
The post Auto-Play Videos = Bad User Experience [Survey] appeared first on DEJAN.
Major Trends in Paid Search [Report]
Paid Search is one of the oldest and most important digital marketing industries. Anders Hjort from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
Post from Barry Adams
New research: The Era of Ecommerce
New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.
How people read online [2018 Survey]
A survey of 1,001 users* shows that most web users skim and scan through web content looking for items of interest.
- Sample Size: 1001
- Targeting Audience: Users on websites in the Google Surveys publisher network
-
Sampling: Representative
-
Age: All Ages
…
The post How people read online [2018 Survey] appeared first on DEJAN.
Google’s snippets and the length of your meta description
You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. […]
The post Google’s snippets and the length of your meta description appeared first on Yoast.
Using Google Assistant for Page Topic Analysis
If you’re interested to know how Google “understands” the page you’re on, touch and hold the home button (circle). Google Assistant will pop up. Tap “What’s on my screen?” and observe the modules that are returned.
I did …
The post Using Google Assistant for Page Topic Analysis appeared first on DEJAN.
Why SEOs can’t afford to wait around for a mobile-first index
SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy.
The evolution of search through a modern consumer journey
Across a modern consumer journey search provides already multiple touch points for marketers. More will come with new user experiences powered by AI – learn more in this article from Cedric Chambaz.
Post from Cedric Chambaz
Trust Signals on the Web: URL, HTTPS, Ads, Design, Brand, Content
URL, Encryption and Brand Name
Primary trust signal on the web is the URL of the page which is used to establish two main criteria:
- Domain.
- Encryption.
Around 21% of surveyed users check the URL to establish whether they’re on …
The post Trust Signals on the Web: URL, HTTPS, Ads, Design, Brand, Content appeared first on DEJAN.
Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft’s Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search.
Study: How valuable is it to have keywords in your domain URL?
A new study by HigherVisibility.com, whose findings were shared exclusively with Search Engine Watch, has set out to investigate the relationship between the top ranked websites in various industries and the inclusion of keywords in their URLs.
55% of Australians Have Used Their Phone to Buy Online
- 55% of Australians have purchased online using their mobile phone
- 2 out of 3 have spent more than $10 on an item
- Low value transactions linked to digital products such as books, apps, games and phone credit
- Repeated buying behaviour
…
The post 55% of Australians Have Used Their Phone to Buy Online appeared first on DEJAN.
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
Ecommerce Tips: 9 Features to Improve Your Product Page Conversion
How to Improve Your Product Page Conversion with 9 Easy to Test Features Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority; as if it’s the poor second cousin of the family. This is a […]
The post Ecommerce Tips: 9 Features to Improve Your Product Page Conversion appeared first on Builtvisible.
Majestic SEO vs Moz Vs aHrefs vs Search Console – Which Is Best?
The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO industry has raged on. Moz vs Majestic, what’s aHref’s index size? And, so on. It’s a tough job; a high volume, low unit value sort of […]
The post Majestic SEO vs Moz Vs aHrefs vs Search Console – Which Is Best? appeared first on Builtvisible.
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Why do we link to other websites?
New research shows that organic links on the web often exist for explicitly promotional reasons.
A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:
- Why web publishers link
…
The post Why do we link to other websites? appeared first on DEJAN.