The B2B Marketer’s Guide to Baidu SEO

Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market …

Google Local Results Are Taking Over The World

Google+ Local Pack in GreeceMany of my international clients have been living without Google+ Local results I guess because Google couldn’t license a reliable set of data to bounce its crawl info off of.  A common discussion with international yellow pages clients is whether or not they should license their data to Google (IMO I think they should.  Better […]

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Master The Management Of International SEO Services Vendors

Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently discussed — vendor management. The issues surrounding vendor management are principally related to cost, quality and control. First though, we need to…

Please visit Search Engine Land for the full article.

International SEO: How to be Effective in Languages You’re not Fluent in

International SEO Lego ManDoing SEO in a non-native language can be daunting. Ned Poulter shares his thoughts on the matter and provides tactics for effective multilingual SEO.

Post from on State of Search
International SEO: How to be Effective in Languages You’re not Fluent in

3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!

I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting. For some, “hreflang” is becoming an auto-reflex, and that’s definitely not helping their international success. Allow me to explain…

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6 Key Insights from the International Search Summit Munich

International Search Summit MunichThe latest insights from the world of international search straight from the International Search Summit Munich

Post from on State of Search
6 Key Insights from the International Search Summit Munich