Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Effort shaming: Balancing work ethic and burnout in marketing
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
Google, DOJ make closing arguments in antitrust trial
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google’s search results are dominated by big brands. SEOs for smaller sites are complaining. It’s like 2003 all over again.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
Did Google really lose search market share to Microsoft Bing in April?
Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?
How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
Reminder: New Google Search reputation abuse policy starts soon
Google’s new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
The future of SEO in an AI-powered world
As generative AI grows, how will users’ search behaviors change and what does it mean for optimizing content?
Optimizing for INP, the new Core Web Vitals metric
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site’s responsiveness.
Study: 56% of Google’s top three positions are held by ccTLDs
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
Google March 2024 core update rollout is now complete
The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google CEO says AI overviews are increasing Search usage
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google’s core algorithm updates, from assessing the impact to planning for recovery.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google’s core algorithm updates, from assessing the impact to planning for recovery.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Google Publisher Center to stop allowing you to add publications
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Perplexity AI: Exploring AI-powered search beyond Google
Perplexity’s AI-powered search experience challenges Google’s model by delivering conversational answers, citing sources and more.
Is optimizing for one specific keyword an outdated SEO practice?
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.