Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. […]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges is a post from: Occam’s Razor by Avinash Kaushik
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I’ve gone so far as to say: “All data in aggregate is crap.” That’s certainly a bit melodramatic, but beyond the most bare bones “ahh, I see something […]
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! is a post from: Occam’s Razor by Avinash Kaushik
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a ” gosh darn it where is my return on investment from […]
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models is a post from: Occam’s Razor by Avinash Kaushik
Two Amazing Bar Charts: % Content Consumption, % Share of Search
Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. al., might be hindering your ability to make some important strategic decisions? Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? […]
Two Amazing Bar Charts: % Content Consumption, % Share of Search is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current “what is happening on my website?” comfort zone, and out of your […]
Excellent Analytics Tip #24: Obsess About Real Business Profitability is a post from: Occam’s Razor by Avinash Kaushik
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because […]
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act is a post from: Occam’s Razor by Avinash Kaushik
7 Incredible Web Design, Branding, Digital Marketing Experiences
We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. When […]
7 Incredible Web Design, Branding, Digital Marketing Experiences is a post from: Occam’s Razor by Avinash Kaushik