Rock Analytics More: Obsess About Goals And Goal Values!
If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let me start with a story. We were brain storming about the next clustseeer of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, […]
Rock Analytics More: Obsess About Goals And Goal Values! is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]
Excellent Analytics Tip #27: Chase Smart Calculated Metrics! is a post from: Occam’s Razor by Avinash Kaushik
Great Storytelling With Data: Visualize Simply And Focus Obsessively
The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. [Sidebar] I’m experimenting […]
Great Storytelling With Data: Visualize Simply And Focus Obsessively is a post from: Occam’s Razor by Avinash Kaushik
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed it often. :) [Sidebar] I’m experimenting with sharing short stories via an insightful newsletter. I’d love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is […]
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW! is a post from: Occam’s Razor by Avinash Kaushik
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
In a Q&A after a keynote a couple of years ago, I was asked: “When will traditional business analysis subsume the web analytics silo?” My reply: “All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!” That was a half-cheeky reply. But, if you reflect upon the developments in analytics […]
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips is a post from: Occam’s Razor by Avinash Kaushik
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you’ll be super mad that your marketing strategy is not more influenced by your competitor’s data! Such is the power of being able to proactively identify […]
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik
The Complete Digital Analytics Ecosystem: How To Win Big
The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day […]
The Complete Digital Analytics Ecosystem: How To Win Big is a post from: Occam’s Razor by Avinash Kaushik
Data Visualization Inspiration: Analysis To Insights To Action, Faster!
Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting […]
Data Visualization Inspiration: Analysis To Insights To Action, Faster! is a post from: Occam’s Razor by Avinash Kaushik
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, […]
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! is a post from: Occam’s Razor by Avinash Kaushik
Smart Dashboard Modules: Insightful Dimensions And Best Metrics
My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here’s the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that […]
Smart Dashboard Modules: Insightful Dimensions And Best Metrics is a post from: Occam’s Razor by Avinash Kaushik
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company’s path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. […]
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples is a post from: Occam’s Razor by Avinash Kaushik
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash’s typical day like? […]
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered is a post from: Occam’s Razor by Avinash Kaushik
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible […]
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies is a post from: Occam’s Razor by Avinash Kaushik
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. […]
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++ is a post from: Occam’s Razor by Avinash Kaushik
Search: Not Provided: What Remains, Keyword Data Options, the Future
In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, […]
Search: Not Provided: What Remains, Keyword Data Options, the Future is a post from: Occam’s Razor by Avinash Kaushik
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. […]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges is a post from: Occam’s Razor by Avinash Kaushik
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I’ve gone so far as to say: “All data in aggregate is crap.” That’s certainly a bit melodramatic, but beyond the most bare bones “ahh, I see something […]
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! is a post from: Occam’s Razor by Avinash Kaushik
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a ” gosh darn it where is my return on investment from […]
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models is a post from: Occam’s Razor by Avinash Kaushik
See-Think-Do: A Content, Marketing, Measurement Business Framework
The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). […]
See-Think-Do: A Content, Marketing, Measurement Business Framework is a post from: Occam’s Razor by Avinash Kaushik
Two Amazing Bar Charts: % Content Consumption, % Share of Search
Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. al., might be hindering your ability to make some important strategic decisions? Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? […]
Two Amazing Bar Charts: % Content Consumption, % Share of Search is a post from: Occam’s Razor by Avinash Kaushik