Study argues Yelp drives higher conversions than Google and Facebook
92% of respondents said they made a purchase after visiting the site.
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Moz Local offers new capabilities in partnership with Yelp
Enterprises and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local.
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
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3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
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Why is $GOOG so Obsessed with Afternoon Tea?
Google has long been trying to compete with Yelp on the local review front, however, getting community involvement has always seemed like a challenge for them. After Yelp CEO Jeremy Stoppelman’s recent embarrassing exchange with the affable Mike Blumenthal on Twitter, I switched off of Yelp and took my talents to GMB, and I have to […]
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Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.
Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content
Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.
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Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously.
Five places your business should source online reviews other than Google & Yelp
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.
Local Businesses: How To Get Good Online Reviews That Build Business
Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews.
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Google Maps, Yelp & Local SEO In 2015
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your…
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Apple Maps “Announces” New U.S. Business Listings Data Providers
Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps. Today we received the following email: “Thank you for your recent inquiry […]
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Google Redesigns Maps, Adds OpenTable Reservations, Uber Estimates
Google continues to evolve its Maps for mobile. It has gone well beyond the rudimentary local search and navigation product it once was and become an increasingly sophisticated local discovery tool with and array of content types and improved functionality. Now Google has made Maps more…
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How Not To Ask For Reviews: A True Story About Local SEO
Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way.
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Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like…
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Yelp Trends Tool Reveals Ten Years Of Local Reviews Data
Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google T…
Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google
Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds….
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Survey Says Yelp The Most Influential Local Review Site
Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the…
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Amazon Fire Phone: Bing For Search, Nokia For Maps
The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon…
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Yelp Reports Q1 2014 Net Revenue At $76.4 Million, A 66% Growth Over Last Year’s Q1 Earnings
According to Yelp’s Q1 2014 earnings report, the company’s net revenue for the quarter totaled $76.4 million, representing a 66 percent growth over first quarter of last year. Yelp claims average monthly unique visitors climbed to 132 million, representing 30 percent year-over-year…
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