Local Citations: Quality v. Quantity?

Quantity-or-quality-local-citationsSource: BrightLocal Citation Building Survey 2013 Nyagoslav Zhevkov has a great overview of a survey on local citations Bright Local conducted in September.  There are a few good insights in the post, but this one stood out for me: “For the question “What is more important – quantity or quality of citations?” I would have […]

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Why You Should Be A Whore With Your Business’ Meta Data

Yesterday I talked about my initial thoughts on Google’s new Local Business Data Highlighter.  Tyler Bell of Factual was quick to point out an important point: [View the story “Cheeky Google” on Storify] If you want to have the best chance of ranking for local queries in Google, you should definitely use the tools they […]

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How To Use Google’s Local Business Data Highlighter…So Far

Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings.  I have found it to be a bit buggy and it’s a new tool, so proceed with caution.  Here are some basics on how to use it along with some tricks I have figured out […]

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93% Of Local SEOs Expect To Grow Their Business In 2013

Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for…

Please visit Search Engine Land for the full article.

10 Billion Ways To Get A Link

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was […]

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How Much Does Screwed-Up Business Listings Data Cost Us? $10B

Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data.  The answer: $10 Billion, maybe more.  Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors […]

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