Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here’s what you need to know about maximizing paid search for Prime Pantry.
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Effective Amazon SEO: What to know when shifting ad budgets to Amazon
Amazon is proving to be a serious contender in the Google-dominated search space. Here’s how to get started optimizing for Amazon SEO.
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Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
The post Amazon emerges as search advertising powerhouse appeared first on Search Engine Watch.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
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Amazon Advertising tips from Bai and LEGO
7 expert strategies on Amazon Advertising, and how to use AMS and organic impressions to get your brand seen. Tips presented by John Denny of Cavu Venture Partners (formerly Bai) and Luis Navarrete Gomez of LEGO at the Transformation of Search Summit.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer’s path to purchase.
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services
In part 2 of her series on how to battle the slow season and incrementally increase purchases, Sana Ansari explains why you shouldn’t ignore Amazon Marketing Services (AMS).
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations.
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Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”
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Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.
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Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.
The post Already doing SEO? Add these two things to optimiz…
April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
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12 tips to improve your reputation strategy
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation … read more
Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’
Penalties will be stronger, and there will be an individual right of action.
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30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
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Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold
A new survey from CIRP argues that Google Home captured about 40 percent of holiday sales.
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