How to write great product descriptions in Shopify
How you describe your product can make or break a sale. A unique product description gives you a chance to stand out from all those stores that use the descriptions provided by the manufacturer. It helps build trust with the audience, taking away any reservations about the product or your Shopify store. Find out how […]
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The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness […]
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Write great product descriptions with WooCommerce SEO
Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do […]
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Picking an ecommerce platform: WooCommerce or Shopify?
Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce. Both ecommerce platforms have a comparable feature set, but a different philosophy. Let’s take a […]
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Out now: Ecommerce SEO training course!
Do you have an online store? Or do you want to start one? If you do, you probably want to be found in the search results. That’s why we’ve added a new course to our Yoast SEO academy today: the Ecommerce SEO course! This course will help you set up a solid ecommerce SEO strategy, […]
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Coming soon: A training course on ecommerce SEO!
If you have an online store, you want to be found in the search engines, right? This has become even more important since lots of store owners have gone online in the past year and your competition has only grown! Fortunately, you can increase online visibility and sales with a kickass ecommerce SEO strategy. But […]
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SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more
It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. […]
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Did Google Search Console send an email with an error message?
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages […]
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SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our […]
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How to find your niche in 4 easy steps
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to […]
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SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want […]
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7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing […]
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Four common SEO problems with Shopify and how to fix them
Chief Executive of Go Up Ltd, Edward Coram-James shares his advice on overcoming some of Shopify’s most commonly cited SEO problems.
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Eight great ways to audit your ecommerce site’s SEO
If you are unsure about what’s the best way to optimize your ecommerce site? This list answers your question with eight ways to improve your ecommerce store’s SEO.
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3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
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SEO for faceted navigation
Faceted navigations are popular on ecommerce sites because they allow users to refine a large selection of products down to a more specific selection, helping them quickly find exactly what they’re looking for. However, the effects of faceted navigations on organic performance are often overlooked, leaving large-scale ecommerce sites with a set up that either […]
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Technical considerations before purchasing a commerce platform
Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. The choices are endless, but what’s really important? Pius Boachie provides a list of some key considerations.
Retailers: Improve your category pages before building links to your site
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an uncontested view; and one I hear often. Much of the time, you may feel obliged to compensate with more links, but you’re really […]
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12 SEO tips for large ecommerce websites
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy.
The 5 SEO mistakes holding your ecommerce site back right now
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the … read more