Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
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Is Video Marketing Good for SEO?
Three reasons why video should be part of your SEO strategy
Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world’s second most popular search engine, YouTube.
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Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through the what, how, and everything related to video marketing.
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Consumers go to YouTube for uplifting content during COVID-19
Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more.
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Video marketing: The ultimate guide (You’ll only need this)
CEO and Co-Founder of digital marketing agency MakeWebBetter, Himanshu Rauthan provides a comprehensive guide to video marketing.
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How to grow your YouTube rankings with the right SEO tools
From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization. Aleh Barysevich provides a guide to them.
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Six great ways to get more out of your digital marketing campaigns in 2020
If you’re looking to take your marketing to the next level, we’ve got the six best ways to get more out of your marketing campaigns.
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An introduction to Google Ads Video Ad Sequencing (VAS)
Video Ad Sequencing helps you dodge YouTube’s “Skip Ad”. Tips to take your target audience on a video journey, drive deeper awareness, engagement, and more.
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Video Series for New Webmasters: Search for Beginners!
We are excited to introduce our newest video series: “Search For Beginners”! The series was created primarily to help new webmasters. It is also for anyone with an interest in Search or anyone who is still learning about the Web and how to manage their online presence.
We love to see the webmaster community grow! Every day, there are countless new webmasters who are taking the first steps in learning how Search works, and how to make their websites perform well and discoverable on Search. We understand that it sometimes can be challenging or even overwhelming to start with our existing content without some prior knowledge or basic understandings of the Web. We find our basic videos in our YouTube channels to be the ones with the most views. At the same time, advanced webmasters also see the need for content that can be sent to clients or stakeholders to help explain important concepts in managing an online presence.
We want to help all webmasters succeed, regardless of whether you have been managing websites for many years or you’ve just started out yesterday. We want to do more to help the new webmasters and this video series will hopefully help us achieve that.
Introduction to the series:
Episode 1:
The “Search For Beginners” video series covers basic online presence topics ranging from ‘Do you need a website?’, ‘What are the goals for your website?’ to more organic search-related topics such as ‘How does Google Search work?’, ‘How to change description line’, or ‘How to change wrong address information on Google’. Actually, we get asked these questions frequently in forums, social channels and at events around the world! The videos are fully animated. The videos are in English with subtitles available in Spanish, Portuguese, Korean, Chinese, Indonesian, Italian, Japanese, and English. We are working on more, so please stay tuned!
And if you consider yourself a more experienced user, please feel free to use these videos to support your pitches or explaining things to your clients. If you want to share any ideas or learnings, please leave them in the comment section in each video so that others can benefit from your knowledge and experience.
Follow us on Twitter and subscribe on YouTube for the upcoming videos! We will be adding new videos in this series to this playlist about every two weeks!
Posted by Cherry Prommawin, Search Quality Analyst
YouTube optimization and intent: Q&A with goop’s Courtney Messerli
Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video intent.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
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Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google.
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Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.
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Top advanced YouTube SEO tips to boost your video performance
YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential.
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Eight tips to getting your videos ranked on YouTube in 2019
With 400 hours of video content uploaded every minute, how do you ensure yours stands out and attracts viewers? This article will help you crack the code.
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Introducing a new JavaScript SEO video series
We made a new video series on JavaScript SEO that benefits both web developers and SEOs. In the series we want to help making discoverable web apps with JavaScript.JavaScript is popular as it allows to build more engaging web applications. JavaScript f…
YouTube + child safety: Is the service doing enough?
YouTube has had quite the month in the way of child safety concerns. We look at an overview of what’s happened and how the platform has responded.
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Mobile search and video in 2019: How visible are you?
Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach SEO for our video content?
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