Largest Contentful Paint & Diagnosing Googlebot’s Render Budget

It was just over a year ago that Dan Leibson open sourced aggregate Lighthouse performance testing in Google Data Studio (yet another resource in the SEO industry inspired by Hamlet Batista). I’d like to share with you some observations I’ve made over the past year of running Lighthouse testing on our clients’ sites and how […]

The post Largest Contentful Paint & Diagnosing Googlebot’s Render Budget appeared first on Local SEO Guide.

WordPress 5.7: What’s new in this release?

Thanks to contributors from all over the world, the improvements to WordPress are never at a standstill. This continuous work on WordPress is reflected in the number of new features that can be found in any new release. The latest release of WordPress 5.7 “Esperanza” is no exception. It comes with a few great enhancements, […]

The post WordPress 5.7: What’s new in this release? appeared first on Yoast.

How to create an XML sitemap and submit it to Google

Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different tools and details on how you can fix existing sitemap errors.

The post How to create an XML sitemap and submit it to Google appeared first on Search Engine Watch.

A primer on JavaScript SEO for WordPress

The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences. When built poorly, they can be catastrophic for SEO. For most WordPress website owners and […]

The post A primer on JavaScript SEO for WordPress appeared first on Yoast.

Core Web Vitals report: 28 Ways to supercharge your site

In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade on Google PageSpeed Insights.

The post Core Web Vitals report: 28 Ways to supercharge your site appeared first on Search Engine Watch.

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.

The post Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there! appeared first on Search Engine Watch.

Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?

Which of the fresh Google ranking factors will actually influence SEO practice, and which will fade away? Find out in this article.

The post Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP? appeared first on Search Engine Watch.

What is a static WordPress site? Why would you want one?

Static websites? Isn’t that old-school? In the early days of the web, all websites were static. Today, turning your dynamic WordPress site into a high-performing static one might be a viable option for you. Visitors get a super-fast browsing experience, while content managers continue to use the WordPress authoring experience and plugin ecosystem. Hackers have […]

The post What is a static WordPress site? Why would you want one? appeared first on Yoast.

The history of Schema: towards an easy to understand web

Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best […]

The post The history of Schema: towards an easy to understand web appeared first on Yoast.

Welcoming two new WordPress Core contributors

I’m happy to welcome two new members to team Yoast, who will spend their time making WordPress core better. Justin Ahinon and Ari Stathopoulos are both joining our ranks. This means they’ll have even more time than they already did to spend on making WordPress better for everyone. All of this in line with our […]

The post Welcoming two new WordPress Core contributors appeared first on Yoast.

Making the web better: an interview with Joost & Omar

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an […]

The post Making the web better: an interview with Joost & Omar appeared first on Yoast.

10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join […]

The post 10 years of Yoast and SEO: Webinar recap appeared first on Yoast.

SEO on a shoestring budget: What small business owners can do to win

Being SEO smart doesn’t have to cost you a bomb. Ali Faagba highlights small yet effective efforts to help small businesses win the race.

The post SEO on a shoestring budget: What small business owners can do to win appeared first on Search Engine Watch.

Buck Up, Even Google Screws Up Technical SEO

I am located in the U.S. yet yesterday afternoon when I searched for “Google My Business” in Google, the first result I got was the UK URL for GMB: https://www.google.com/intl/en_uk/business/. It wasn’t like that yesterday morning. So what changed? A canonical tag. According to Archive.org, yesterday morning the canonical tag for the URL that usually […]

The post Buck Up, Even Google Screws Up Technical SEO appeared first on Local SEO Guide.

What is a progressive web app (PWA)? Why would you want one?

It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it […]

The post What is a progressive web app (PWA)? Why would you want one? appeared first on Yoast.

Move WordPress to a new domain in 10 easy steps!

Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to do. 10 steps to move WordPress That should be it, you’ve moved WordPress to a new […]

The post Move WordPress to a new domain in 10 easy steps! appeared first on Yoast.