Using Google Lighthouse to monitor webpage performance
When it comes to analysing site performance, PageSpeed Insights remains the de facto option for many developers and marketers. Unfortunately, whilst it can provide a good top-level summary of potential issues, the tool has a number of shortcomings. Scoring system – The scores given by PageSpeed Insights are based on the individual factors it tests […]
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SiteBulb. Testing the industry’s latest site crawl tool
This is cool. When you open Sitebulb for the first time, you know exactly what this little tool is here to do. Report names like: “Site Speed”, “Mobile Rendering” and “Indexation Status by Depth” really stand out, as do the example charts in the sample report. This is all stuff I might have attempted to […]
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Faceted navigation for SEO best practices
For all large websites, crawl efficiency is key to SEO performance. A well-optimised architecture and smart internal linking strategy will enable users to navigate to their destination with fewer clicks and will also prevent search engines from crawling irrelevant content and indexing duplicate pages. This can be an enormous challenge for ecommerce sites, which can […]
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Manipulating the Data Layer: JavaScript variables & Enhanced Ecommerce
This post sets out to solve a very specific problem: namely, how to balance the competing demands of a platform-agnostic Data Layer and the Enhanced Ecommerce plugin for Google Analytics. This might sound niche, but you’d be surprised how many large ecommerce websites using Google Tag Manager eventually run into this challenge. The Problem: Platform […]
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The responsive design SEO checklist
In November 2016, Google announced their mobile-first index initiative. While we don’t expect to see it until 2018, Google said in a recent Webmasters hangout that websites planning to migrate their m-dot subdomain to a fully responsive website should do so before this mobile-first index goes live. Right now, Google has a desktop-first index. For […]
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How to undertake large-scale competitive link analysis
Large-scale link analysis, as a process, seems to have waned in popularity over the last few years, but when executed correctly can still have real utility. Notable benefits include: Helping to highlight new link opportunities, including those that may not require a content-led approach. The development of a deeper understanding of the link acquisition strategies […]
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One weird trick to avoid UTM parameters
I am not a fan of UTM codes. Aside from the duplication issues which are inherent to URL parameters, UTM tracking is a pain for marketing teams to implement and maintain. Parameters can be difficult for non-technical people to implement correctly, and they result in long, ugly URLs. Without rigidly-controlled naming conventions, your campaign tagging […]
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Go static: 5 reasons to try JAMstack on your next project
Whether you’re building a blog, setting up an ecommerce site, or developing a JavaScript-powered single page app, the days of defaulting to WordPress for all but the simplest projects are over. Static site generators and ultra-fast CDN-based distribution are powering a new generation of websites, and the time to embrace this is now. Before diving […]
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What Does Machine Learning and AI Really Mean for SEO?
Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we’ve started to hear an awful lot more about how those technologies are in use by search engine companies. Google uses Machine Learning to help determine things like the quality of a webpage and the meaning of search […]
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Getting Started with Content Grouping in Google Analytics
The Content Grouping feature in Google Analytics exists for one very simple reason: to enable you to categorize your digital content into groups which reflect your business goals or reporting requirements. It’s an underutilized feature, and one that’s often misunderstood by marketers. In this guide I’ll run through some of the best use-cases for content […]
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Five SEO Challenges to look out for in 2017
As a transformational year recedes, here’s a look at what 2017 holds in store: Cracking down on intrusive interstitials The only Google update to have so far been confirmed for January is a move to potentially penalise sites for the use of intrusive interstitials. The update pencilled for January 10th – although relevant to desktop […]
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Five SEO Challenges to look out for in 2017
As a transformational year recedes, here’s a look at what 2017 holds in store: Cracking down on intrusive interstitials The only Google update to have so far been confirmed for January is a move to potentially penalise sites for the use of intrusive interstitials. The update pencilled for January 10th – although relevant to desktop […]
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Competitive, Intelligence Driven Keyword Research for Online Retail
Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years. Lately, the notion of moving from individual keywords to “topics” and adding clickstream data seems like a ground breaking concept, but it isn’t really. That’s just accuracy refinement and keyword grouping. […]
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Learn SEO for AMP Pages in 10 Minutes
In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth your time. If you’re not familiar with AMP, take a quick look at this post to help you decide whether you should implement AMP on your site. If […]
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But What Does Voice Search Actually Mean for Marketers?
Have you noticed the increase in discussion around Voice Search recently? Aside from the technically interesting bit; what “real world” use has voice search? How many people are using it? What does this actually mean for marketers? Is the question of voice search something marketers need to consciously integrate into their marketing today or is […]
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Which Areas of SEO Should Brands & Search Agencies Invest In?
In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business of tooling for SEO is their priority. The Entire Search Industry Should ‘Re-Focus’ on SEO I think the leadership of Moz and Raven Tools are doing […]
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Ad Planner Alternatives: 4 API’s for Search Volume Data
Performing comprehensive keyword research for a large site can be a challenge. Often you’ll end up with tens of thousands of keywords from different sources, many of which have their own methods of estimating demand. Historically, this meant reprocessing an entire list of keywords through Google Keyword Planner. This data was far from perfect, but […]
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Should You Implement AMP Pages on Your Site?
AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on a slow connection, and b) that your business could benefit from the faster load and render times offered by the […]
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User Intent: Giving Your Audience What They Want
SEO can seem like a daunting landscape for newcomers, prone to seismic shifts at the hands of merciless overlords and riddled with pseudo-scientific jargon. The reality is that the same one-two punch has underpinned much of SEO since day one: understanding the questions your audience are asking and being better than your competitors at answering […]
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Dynamic KML Layers with Google Maps Javascript API
About two years ago we created the Messages in the Deep project, which included a mapping interactive powered by Google’s Maps and Fusion Tables APIs. However, we always had an issue with it – the 25,000 daily requests limit to the Fusion Tables API. We repeatedly blew past that. The solution we used at the […]
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