The Best Top Local SEO Blog Near You 2020!
I did not expect to open my inbox this morning to find that LSG has been voted the Top Local SEO Blog of 2020 on BrightLocal but 2020 has been throwing curve balls all year so why should today be any different? I’d like to thank the Academy, my family, and SEOTwitter, but most of […]
The post The Best Top Local SEO Blog Near You 2020! appeared first on Local SEO Guide.
What Even Is An SEO? (Can We Please Stop Talking About HTML)
Hi friends, it’s me Dan. Your friendly SEO curmudgeon in training. Recently the SEO community (cough cough, SEO Twitter) has been caught up in a veritable tizzy about knowing HTML. Beyond the obvious epistemological considerations, I think there is a real ontological question raised by the primacy of HTML as a programming language in the […]
The post What Even Is An SEO? (Can We Please Stop Talking About HTML) appeared first on Local SEO Guide.
Update to Aggregate Lighthouse Reporter
Hey everyone! It’s been a hot minute since I posted so just wanted to quickly come in here and share an update we made to a free tool. A while back we released a tool that would allow you to aggregate Lighthouse reports by template and visualize and report on assets across sites and at […]
The post Update to Aggregate Lighthouse Reporter appeared first on Local SEO Guide.
Some Digital Agencies Treat SEO Like Wearing a Face Mask
LSG is hiring for a Senior Director of SEO position and I have had the opportunity to talk to a lot of great SEOs over the past week. Thanks to the growth of our industry over the past few years and COVID-19, it feels like there’s an ocean of highly skilled talent out there. But […]
The post Some Digital Agencies Treat SEO Like Wearing a Face Mask appeared first on Local SEO Guide.
Is This Thing On?
What a week. What a year. Not sure about the rest of you but around these parts SEO doesn’t seem so relevant right now. The country is in the midst of some deep soul searching brought on by a fierce and rapid grass roots struggle to end the extrajudicial killing by police in the Black […]
The post Is This Thing On? appeared first on Local SEO Guide.
How to Scale Content Production That Doesn’t Suck
Soon after Local SEO Guide hired me last year, one of our multi-location retailer clients asked us to produce a few hundred buying guides for all sorts of products they sell. Bulk napkins, refrigerators, laundry detergent, you name it. My first big project! The timeline was about one month, on top of overlapping deadlines for […]
The post How to Scale Content Production That Doesn’t Suck appeared first on Local SEO Guide.
Is SEO Really Recession-Proof?
I have seen a lot of “It’s the best time to invest in SEO!” chatter on the socials. The Rt value of that message is definitely >1 in this industry, and it is certainly in my interest to believe it. But is it true or just the usual self-serving rap boast by a profession that […]
The post Is SEO Really Recession-Proof? appeared first on Local SEO Guide.
The Cruelty of the Paycheck Protection Program
If you are a small business owner and were not awake late last night and early this morning endlessly refreshing your browser scouring Twitter for information, your hopefully peaceful night’s sleep may be the last you can enjoy for some time. I was fortunate enough to get a call from a financial advisor (not to […]
The post The Cruelty of the Paycheck Protection Program appeared first on Local SEO Guide.
RICE Model Forecasting for SEO
Investing in anything at the moment is not an easy decision. Now imagine you have to invest in something as perceptually flaky as SEO. Now imagine you have to convince someone else to invest in SEO. You’d better have your shit together. With that in mind, I’d like to offer you Local SEO Guide’s version […]
The post RICE Model Forecasting for SEO appeared first on Local SEO Guide.
Automating Knowledge Panel & GMB Image Change Detection
Here I am, back on my BS again… So today we are open sourcing the first thing that Bryan and I made together when he came to Local SEO Guide two years ago (he did all the hard work.) It’s an image change detection tool, using Python, to scrape Google searches (particularly branded, local, searches) […]
The post Automating Knowledge Panel & GMB Image Change Detection appeared first on Local SEO Guide.
SEOs: Do You Suffer From “Imposter Syndrome”?
Introduction This week, I wanted to talk about imposter syndrome in the SEO world. “Imposters” are people who feel like a fake; people who may be doing their job just fine but feel like, at some point, they’re going to be ‘found out’ as a fraud or as someone who shouldn’t hold their position. I […]
The post SEOs: Do You Suffer From “Imposter Syndrome”? appeared first on Local SEO Guide.
The Mobile Plateau
For years, there has been a relatively deafening klaxon in SEO: MOBILE SEARCH IS THE FUTURE This is not hyperbole. Here are some choice examples. First up, the top of this mobile SEO guide: And here is just one of the myriad of examples of it showing up on industry news sites like Search Engine […]
The post The Mobile Plateau appeared first on Local SEO Guide.
4 Things I Wish I’d Known Before I Got a Remote Job in SEO
Ever since I started college, I knew I wanted to work remotely. I hated the idea of having to work in an office; it felt restricting and, well, boring. This became especially clear when I started my first job: a cubicle farm position at a failing software company. I was supposed to be a marketing […]
The post 4 Things I Wish I’d Known Before I Got a Remote Job in SEO appeared first on Local SEO Guide.
Say Hello To The CRaP SERP
Hey ecommerce sites – worried you are getting too many clicks on head term SERPs? If so, fear not, as yours truly stumbled into a Google test guaranteed to cure you of those annoying up-and-to-the-right trend lines. I invite you to feast your eyes on this “Content Results Page” aka the CRaP SERP: Or how […]
The post Say Hello To The CRaP SERP appeared first on Local SEO Guide.
Up to 50% Of Potentially Converting Keywords Show No Volume in 3rd Party Tools
DAN, WHY ARE YOU DOING THIS TO US?!?!?!?!?!?!?!?!?! Sorry, friend. But it just has to be this way. For those who haven’t been playing along at home, I did a comparison study on using 3rd party tools for search volume data against native Google data. If you haven’t read it, I highly suggest checking it […]
The post Up to 50% Of Potentially Converting Keywords Show No Volume in 3rd Party Tools appeared first on Local SEO Guide.
Can You Trust SEO Tools for B2B Keyword Research?
Goddamnit Dan, stop making our lives harder! Sorry, you feel that way, random internet person, but hopefully, this post makes your lives easier! Anyway, this tweet by friend of the show John-Henry Scherck got me thinking Are these tools trustworthy in the B2B Saas space? In the thread above, Russ Jones, who works on Keyword […]
The post Can You Trust SEO Tools for B2B Keyword Research? appeared first on Local SEO Guide.
DTC, SEO & Sexy Content ROI
We had a bad client call last week. The client is a sexy DTC start-up. They had asked us to put together an editorial strategy to improve their ability to target potential customers via SEO, but when we presented our recommendations which were primarily focused on high-intent-to-purchase queries, the CEO’s first question was “Why can’t […]
The post DTC, SEO & Sexy Content ROI appeared first on Local SEO Guide.
Aggregate & Automate Performance Reporting With Lighthouse & Google Data Studio
WTF Dan? I can’t even say that title, it’s a mouthful! Sorry, random internet stranger but it sounds smart! Anyways, performance reporting is good for SEO right? Speed is a critical ranking factor, it’s good for users, and we all just want to feel the need for it. But enterprise-class performance reporting dashboards are tough. […]
The post Aggregate & Automate Performance Reporting With Lighthouse & Google Data Studio appeared first on Local SEO Guide.
Before You Kill That Mobile Subdomain…
Funny Kill It With Fire GIF from Funny GIFs Most SEOs I know hate sites with separate mobile URLs. They served their purpose back in the early days of mobile browsers, but over time the maintenance overhead combined with the SEO uncertainty brought on by having two different sets of near duplicate URLs has caused […]
The post Before You Kill That Mobile Subdomain… appeared first on Local SEO Guide.
You Can Win At Google My Business Without Doing Anything On Google My Business
We got the opportunity to expand the organic program we have with a Big Baller Brand ™. This always makes me giddy, as I think local organic search is one of the places where we excel. Turns out, I was right to think so, because we crushed it.Like I mentioned, this is all organic search […]
The post You Can Win At Google My Business Without Doing Anything On Google My Business appeared first on Local SEO Guide.