Are you paying for links with your principles?
It’s time to reassess priorities Full credit to Jo Maugham for eloquently calling out the two faces of The Sun. The reaction and blatant hypocrisy from the tabloids act as a stark reminder that as a country we have a long way to go when it comes to being kind, not least the British tabloid […]
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Creative campaign formats that build links and boost brand
Give existing video content a new life Most businesses have recognised the importance of video and have created some content in this format in the past. Sometimes, that could be an explainer of how your services work, an interview with the founder or a step-by-step guide. To identify what kind of existing video content might […]
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No content, no problem; creative link building within a tight brief
The challenge With this particular financial services client, we were given the task of building links to existing blog posts that included several resources for businesses, rather than creating fresh content. Due to client-side PR restrictions, the following parameters were set: ‘No Go’ Outreach Targets Approved Outreach Targets Tier 1 publications (national, regional, or editorial […]
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A day in the life of: our Head of Digital PR
What first attracted you to Builtvisible? At the time I knew I wanted to work in a creative environment, having come out of university and realising I didn’t want to pursue the path that perhaps I was meant to go down. I was looking at a lot of creative agencies and I actually found out […]
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Digital PR and traditional PR: combining approaches for a supercharged promotion strategy
Digital PR + traditional PR = a match made in heaven If you know you want to start working with a digital PR team but already have your traditional promotion strategy secured, how can you make sure you’re getting the optimum out of each approach without significant compromise? If both teams are clear on their […]
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The power of the pivot: agile digital PR in a changing landscape
A note on sectors Before I get into how Builtvisible approaches pivoting, I think it’s important to acknowledge that different verticals are affected to varying degrees. While some may consider travel, fitness/leisure, personal care and hospitality as the most difficult industries to navigate in the present day, each industry, sector, and vertical comes with its […]
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How to avoid the mention trap: creating campaigns that build links
1. Make sure it’s useful This might seem obvious, but the relevancy and usefulness of a digital PR campaign is something that can get ignored in a quest to create something ‘newsworthy’. What this generally means is that the reason to link is lost. If a campaign isn’t genuinely useful to a target audience there […]
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Protect your brand and campaign with validation (part two)
Builtvisible’s validation framework There are numerous approaches to validating ideas in the industry with various acronyms flying around. While I’m not saying Builtvisible’s approach is the definitive one, we find it works for us. Our approach allows us to stick to our core values, and in case it’s helpful to you, I’ve shared the set […]
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Protect your brand and campaign with validation (part one)
What about idea validation? James Brockbank recently reminded the digital PR community of a critical point – ideation is an incredibly important, if not the most important, part of digital PR. While I think every step of digital PR is as crucial as each other, I do believe ideation – and, specifically, the validation of […]
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Simple Steps to Make Your PR More Digital Friendly
PR has traditionally been a discipline focused on raising brand awareness and reach, based on a model of measuring Advertising Value Equivalent (AVE), column inches to prove return on investment. The world has changed, so public relations, like many other types of marketing and communications, have had to step up and make changes. Rebecca has four small and simple changes you can make to maximise the results that will benefit more standard metrics and SEO.
Post from Rebecca Lee
10 Simple Ways to Win Friends in the Media
In this post, Sean potter takes a look at how you can win friends in the media and improve your chances of getting coverage for your content.
Post from Sean Potter
Why Digital PR & SEO is a Marathon, not a Sprint in 2020
Boiled down to its basics, PR is about letting people know about your brand. SEO is about the exact same thing. The key to success lies in the perfect partnership between SEO and PR.
Post from Milosz Krasinski
How pitching to journalists has changed during Covid
Covid has changed news agenda, but what does that mean for your PR campaign? Find out the best ways to keep getting results while being mindful of the current pandemic.
Post from Rebecca Lee
Is Content Syndication Your Secret Weapon to Successful PR?
In this post, we will explain the theory behind content syndication, Google’s own stance, and the benefits it can bring to your business.
Post from Alex Jones
How to use audience, industry and media insights to build an effective campaign strategy
1. Get to know your audience Audience insights are the foundations of a successful campaign strategy. Only when you understand the lifestyles, hobbies, habits and passions of existing and potential audiences can you present them with a story that will grab their attention and garner genuine interest in a product. There are myriad ways to […]
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How to Communicate Through Digital PR During, and Post-Pandemic
Is there such a thing as a PR Pandemic Strategy? Well yes, but it’s likely to feed into a wider business strategy. In this advice article, Alex Jones talks about and offers actionable insights into making the most of your digital PR, during and post-pandemic.
Post from Alex Jones
No risk, no reward: The danger of not taking chances in Digital PR
Whatever the budget or scale, creating a pitch for a new campaign takes a huge amount of work. The deflating moment – for any creative agency, in any discipline – is when a strong idea is turned down because the client feels it too risky for them. If the subject really isn’t that contentious, how do you persuade a client that it really is something they should consider?
Post from Blueclaw
International Link Building For Every Digital PR
International Digital PR Link-building is overseen in international SEO strategies but is a key differentiator to a brand’s global digital marketing strategy. The demand for SEO and link building is becoming popular with brands as they look to expand their digital reach. What has been proven to do well in the UK is now expected in other countries brands operate in.
Post from Jodie Harris
Back to the SERPs: The (d)Evolution of Digital PR
Laura Hampton of Impression explores what she calls the (d)evolution of digital PR. Find tangible actions and thought-provoking insight here.
Post from Laura Hampton
How to Use Digital PR to Drive Sales
With consumers becoming more digitally savvy, the way that we market our brands needs to step up too. This combined with Google algorithm updates and an ongoing fight for the top spot in organic search equals more and more demanding targets to reach when it comes to digital PR.
Post from Rebecca Lee