How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers five strategies for enhancing your digital customer experience.
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Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.
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How to adapt SEO strategies for the zero-click search landscape
Zero-click search is not that big a hurdle. Five fantastic tips to tailor your search strategy to make zero-click work for you.
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SEO on a shoestring budget: What small business owners can do to win
Being SEO smart doesn’t have to cost you a bomb. Ali Faagba highlights small yet effective efforts to help small businesses win the race.
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Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.
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Five tips to establish a successful content creation process
Even if publishing frequency doesn’t directly affect rankings, there are many reasons to be consistent with content creation. Tips to help you nail it.
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Why and how to use the search results to create intent-based content
Search intent is becoming more and more important. Google is getting better and better at guessing exactly what searchers are looking for when they type in their – sometimes cryptic – search terms. That’s why you need to focus on it as well! What is search intent, again? How do search engines approach user intent? […]
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Six must-know international SEO tips to expand your business
International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search habits.
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Beyond exact keyword matching: optimize your text naturally
Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help them get that text as SEO-friendly as possible. In this blog […]
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Six tools to quickly check website SEO
From checking site load speed to content relevance, and more – A specially curated list of tools to make your job easier and stay ahead of your competition.
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Long tail keywords: Why they matter so much in content strategy
They might not be as “sexy” as ranking for short tail keywords but they convert better. A reality check about long tail keywords and why they’re key.
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SEO Basics: How to start with SEO?
You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 […]
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Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
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Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.
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Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC management.
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Why you should use synonyms and related keywords
SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding that perfect keyword to optimize your article for. So, why shouldn’t you use that exact keyword over and over again? Why should you use synonyms and related keywords? […]
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Four cool keyword research tools you can use for free now
Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more.
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How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
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Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.
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SEO writing guide: From keyword to content brief
How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots listed.
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