How Black Friday can lead to valuable organic search opportunities
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day?
Is Amazon the go-to search engine this holiday season?
When you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?
How to make longer web forms easier for users
Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information.
Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Nine excellent examples of web form design
Filling in forms online can be a pain, but good design can make a lot of difference to the user experience.
How to use buyer intent to write better copy
Most of us know our target demographic and still, it is very hard for us to constantly create content that converts. In the end, without loyal audience, there is no reason for you to write in the first place.
Top trends marketers need to know for the holiday season
The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends should they look out for?
How SK-II blends ecommerce and social for improved brand perception
JD.com’s Joey Bian outlines how cosmetic giant SK-II blended data from two of China’s biggest ecommerce and social sites to improve both brand perception and ROI.
Why retailers shouldn’t overlook the value of m-commerce apps
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps.
What does Google AMP mean for ecommerce?
Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce.
Five very quick tips to building a loyal ecommerce customer base
Don’t leave all that juicy revenue out there; get smart about re-engaging and watch your numbers climb.
Ecommerce blogging: five proven reasons why it should be part of your SEO strategy
Should ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business … read more
Online-only retailers are growing faster than multichannels
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.
Seven tools to help build relationships and increase your sales
The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help!
Seven ways to make your boring product page sizzle
I have some bad news: you are probably missing out on a lot of sales. Why? Because your product page is not effective enough.
Eight key improvements from an ecommerce site relaunch
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
Ecommerce Tips: 9 Features to Improve Your Product Page Conversion
How to Improve Your Product Page Conversion with 9 Easy to Test Features Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority; as if it’s the poor second cousin of the family. This is a […]
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Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google.
Five ways to improve the retail customer journey online and in store
The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital.