Five Things To Avoid When Running LinkedIn Sponsored Posts
LinkedIn is a powerful B2B marketing tool, if used properly. Advertising on LinkedIn needs to be properly handled and managed, as Matt LaMontagne explains.
Post from Matt LaMontagne
How to Set Up LinkedIn Ads
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re not exactly sure what the ad specifications are and how to set up each of the ad types.…
The post How to Set Up LinkedIn Ads appeared first on Seer Interactive.
How to use SEO on LinkedIn
LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole array of potential benefits – both for your personal profile and also for your business.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on…
Please visit Search Engine Land for the full article.
Types of LinkedIn Ads & How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business?…
The post Types of LinkedIn Ads & How to Use Them appeared first on Seer Interactive.
11 Ways to Hack the LinkedIn Pulse Algorithm
LinkedIn Pulse is LinkedIn’s version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest headlines and read top industry news of the day.
Marketers now turn to social for product launches
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media.
10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Five most important search marketing news stories of the week
This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?
Six social media advertising ideas to make you look like a big deal
If you’re lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas.
Why I still hate LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
Six steps for an effective B2B content marketing strategy
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Friday Infographic: The Anatomy of a Successful LinkedIn Profile
A look into the anatomy of a successful LinkedIn profile. What steps to take to create that perfect profiel?
Post from Bas van den Beld
10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
Biggest Social Media Updates of 2015 To Date
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Post from Laura Crimmons
LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings
Whether looking for people, jobs or posts, LinkedIn’s new customized search functionality will help you find ’em faster.
The post LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Getting Friendly with Social Advertising – Twitter & LinkedIn
Like much of social advertising, Twitter & LinkedIn allow you to target users to either follow your handle or interact with tweeted content. See our HeroConf review
Post from Events State of Digital on State of Digital
Getting Friendly with Social Advertising – Twitter & LinkedIn