How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Friday Infographic: Snapchat’s popularity in numbers
Snapchat is the new popular kid on the block. But marketers struggle a bit to get a grip on it. Is it only kids? Let’s first look at some numbers.
Post from Bas van den Beld
The state of influencer marketing in 2016
Before Vine’s popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown?
Understanding our love of visual content
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?
12 valuable marketing lessons from Snapchat’s success
Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become … read more
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Biggest Social Media Updates of 2015 To Date
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Post from Laura Crimmons
SnapChat – Temporary Social Media. Can it work?
Sarah Bradley talks about SnapChat, which is a temporary image and video social media channel and whether it can work for online marketers.
Post from Sarah Bradley on State of Search
SnapChat – Temporary Social Media. Can it work?