Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on…
Please visit Search Engine Land for the full article.
Twitter broadens its AMP support to include analytics
Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.
The post Twitter broadens its AMP support to include analytics appeared first on Search Engine Land.
Please visit Search Engi…
How to get started with Twitter advertising
Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. So what can you do with Twitter advertising, and how can you get started setting up a campaign?
Twitter SEO: Ninja tricks for reputation repair
If you’re looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile.
The post Twitter SEO: Ninja tricks …
Twitter Is Dying. #Period.
Growing up, we had a TV that got UHF, sort of. You had to find a channel that seemed to have reception and then hold the round antennae while doing various Bikram Yoga poses to get it to work. I don’t see a lot of people buying TV services for their UHF features these days, […]
The post Twitter Is Dying. #Period. appeared first on Local SEO Guide.
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
The post Report: Customer satisfaction with search drops, in social Google+ beats Facebook appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Twitter ramps up AMP
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs.
The post Twitter ramps up AMP appeared first on Search Engine Land.
Please visit Search Engine Land for the full articl…
How to use Twitter Cards
Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video. How does it work? […]
SEO basics: How to use social media
Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, […]
Social buttons: How to add and track them on your site
To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how […]
Metadata and SEO part 3: social, internationalization and more
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in headof your site and link rel metadata. […]
Five most interesting search marketing news stories of the week
This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s long-term prospects.
The ONLY lesson from every social media brand fail example ever
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
Tweet Google an emoji & it will reply with local search results
Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji.
The post Tweet Google an emoji & it will reply with local search results appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Marketers now turn to social for product launches
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media.
10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Eight tools to combine several social media feeds into one
Are you interested in a more efficient way to view your social media profiles?
What’s the best way to use hashtags on Twitter, Facebook and Instagram?
In April, Facebook opened up its Messenger app to brand chatbots, and recently took steps to monetize Messenger by allowing brands to pay for ads that aim to drive more interactions with those brand chatbots.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Cats, dogs, brands and social media marketing success
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact.