How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025.
Microsoft makes Copilot available to all advertisers
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Google Search revenue increases 14% YoY to $46 billion
Google Search (as well as YouTube) continues to be the biggest driver of Alphabet’s increase in overall revenue.
Google CEO says AI overviews are increasing Search usage
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
Meta ad revenue jumps 27% in Q1 2024
Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
TikTok sell or ban bill becomes law
TikTok says the law is unconstitutional and plans to challenge it in court.
Head of Google Search demands urgency as growth slows
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.
Reddit introduces Dynamic Product Ads
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
LinkedIn advertising: A comprehensive guide
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
3 ways to target your PPC competitors’ audience
Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors’ customers who are primed to convert.
Report: Google Search CPC up 13% YoY; ad spend growth slowing
Despite Google Search’s dominance in paid media, dwindling click volume makes it a costly battleground.
Google accused of anti-competitive tactics by Japanese regulator
Google used tactics that hindered Yahoo Japan’s ability to compete in targeted search ads, according to Japan’s Fair Trade Commission.
Google Chrome IP masking could radically impact search advertising
Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
How to set and manage PPC expectations for teams and stakeholders
Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.