Are keywords still relevant to SEO in 2018?
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
Related Questions are Joined by ‘People Also Search For’ Refinements; Now Using a Question Graph
I recently bought a lemon tree and wanted to learn how to care for it. I started asking about it at Google, which provided me with other questions and answers related to caring for a lemon tree. As I clicked upon some of those, others were revealed that gave me more information that was helpful. […]
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Semantic Keyword Research and Topic Models
I went to the Pubcon 2017 Conference this week in Las Vegas Nevada, and gave a presentation about Semaantic Search topics based upon white papers and patents from Google. My focus was upon things such as Context Vectors and Phrase Based Indexing. I promised in social media that I would post the presentation on my […]
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Semantic Search: What it Means for SEO in 2017
The accuracy of results on search engines like Google and Bing has increased significantly thanks to semantic search, which combines semantics (the science of meaning in language) with search engines that process billions of queries. Here’s what semantic search means in 2017, and how marketers can take advantage of it.
Five important updates to Google semantic search you might have missed
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of Google’s strategy, and it pays to keep an eye on them. Here are five recent updates you might have missed.
Google Patents Extracting Facts from the Web
When Google crawls the Web, it collects information about content on the pages it finds as well as links on pages. How much does it collect information about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]
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How a new AI powered search engine is changing how neuroscientists do research
A new, free search engine called Semantic Scholar is using AI technology to help these scientists find relevant information much more quickly.
GS1 Web Vocabulary Schema Workshops in California
I noticed a blog post published yesterday, November 2, 2016, and it looked helpful: Use JSON-LD to add Schema.org to your Website. Schema and structured data seem to be growing in importance on the Web, as we see more knowledge panels and rich snippets and product search results. I’ve been working Knowledge Panel into Site … Continue reading GS1 Web Vocabulary Schema Workshops in California →
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The natural evolution of digital for brands: becoming more human
With the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact.
Voice: the future of next-gen search – expert predictions
Recently, SEMrush had a roundtable discussion on voice search with three industry experts: Will Critchlow, Chris Marentis and Neil Walker.
What the evolution of search can teach marketers about digital transformation
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.
How Google May Map a Query to an Entity for Suggestions
Search predictions come from: – The terms you’re typing. – What other people are searching for, including trending searches. Trending searches are popular stories in your area that change throughout the day. Trending searches aren’t related to your search history. – Relevant searches you’ve done in the past (if you’re signed in to your Google … Continue reading How Google May Map a Query to an Entity for Suggestions →
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How mobile has changed our present and future search behaviour
Well, first thing’s first. Mobile search isn’t mobile.
SEO 101: eight simple ways to optimise your blog posts for search
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs).
Everything you need to know about natural language search
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type … read more
Selecting Entities on Sites and Performing Tasks On Them Through Google
Visitors to a website may want to perform certain actions related to Entities (specific places or people or things) that are displayed to them on the Web. For example, at a page for a restaurant (an entity), a person viewing the site may want to create a reservation or get driving directions to the restaurant … Continue reading Selecting Entities on Sites and Performing Tasks On Them Through Google →
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Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search?
Image Search and Trends in Google Search Using FreeBase Entity Numbers
Google is organizing more and more things in its index based upon entity numbers. I have a couple of examples for you that show how they are being used. It’s possible that you may have missed a reference to Freebase Entities in a Google Research Blog post from 2013. I missed it myself. The post … Continue reading Image Search and Trends in Google Search Using FreeBase Entity Numbers →
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How Google Might Make Better Synonym Substitutions Using Knowledge Base Categories
A couple of months ago, I wrote about a Google patent that involved rewriting queries, titled Investigating Google RankBrain and Query Term Substitutions. There’s likely a lot more to how Google’s RankBrain approach works, but I came across a patent that seems to be related to the patent I wrote about in that post, and … Continue reading How Google Might Make Better Synonym Substitutions Using Knowledge Base Categories →
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How Google May Index Deep Web Entities
If you’ve been doing SEO for a while, one of the papers that you may have read describes how Google was attempting to index content found on the Web that might be difficult for their crawlers to access, such as financial statements from the SEC. The search engine would have to try to access this … Continue reading How Google May Index Deep Web Entities →
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