Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.
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Leverage Next Level Engagement With These Podcast Stats For 2020
Podcasting has been growing at a rapid rate for many years now. More and more people are choosing it as both a method of entertainment and to consume news and information.
Post from Aumcore
Five content promotion strategies SaaS marketers should implement today
Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content the boost it deserves.
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Content marketing fails: How to analyze and improve
What do you do when you follow a content marketing guide but it fails anyway? Here are all the ways you can analyze your failures and improve on them.
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Simple Steps to Make Your PR More Digital Friendly
PR has traditionally been a discipline focused on raising brand awareness and reach, based on a model of measuring Advertising Value Equivalent (AVE), column inches to prove return on investment. The world has changed, so public relations, like many other types of marketing and communications, have had to step up and make changes. Rebecca has four small and simple changes you can make to maximise the results that will benefit more standard metrics and SEO.
Post from Rebecca Lee
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns?
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Want media coverage? Make sure your content is emotional
New Fractl study shows which emotions are most prevalent in highly-linked-to content in each industry.
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Six tools for effective influencer-driven content marketing
Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts.
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10 Simple Ways to Win Friends in the Media
In this post, Sean potter takes a look at how you can win friends in the media and improve your chances of getting coverage for your content.
Post from Sean Potter
Five quick and easy ways to make surveys more effective for content marketing
Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data.
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Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.
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How to use trending keywords from current events in content marketing
Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results.
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Top Tools for Successful Campaign Ideation for Remote Teams
It’s never been more important for distributed teams to utilise tools that help make teamwork easier and increase the chances of campaign success.
Post from Blueclaw
Marketing strategies during COVID-19 times
We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.
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Tips and tools to combine content marketing and PPC
Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online business. Find out how.
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How to build your brand authority through content marketing
By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.
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Guide: How to use podcasting in your content marketing campaign
Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more!
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Does your business really need social media?
Can brands use social media to develop real connections and become a welcome interruption, rather than add to the endless noise?
Post from Lauren Irwin
How pitching to journalists has changed during Covid
Covid has changed news agenda, but what does that mean for your PR campaign? Find out the best ways to keep getting results while being mindful of the current pandemic.
Post from Rebecca Lee
How to manage a high-performing content marketing team
Kevin Payne shows you the exact steps and tips to build and manage your own high-performing content marketing team.
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