Siri is Google’s nearest mobile search competitor [Report]

According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo.

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Why the future is all about PASO — personal assistant search optimization

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.

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Survey: Alexa the most frequently used assistant, Cortana seen as most accurate

Nearly 60 percent used voice because it was faster or easier than typing.

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More than 30 million “voice-first” devices in US homes by year end — [report]

Amazon Echo and Google Home devices have significant implications for marketers.

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Survey: 60 percent of voice users want more “answers” and fewer search results

Making calls, searching, texting and map lookups were the most common use cases for voice.

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Essential voice search strategies for 2017

Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.

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Google Assistant is only an incremental advance over current voice search

High expectations made me want it to do more and be more naturally conversational. That will come.

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Google seeks to humanize its brand with new “Google Assistant” female persona

She seeks to be a ‘companion’ that is ‘always there but never in the way.’

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There’s no Google Search widget for the iOS 10 Search screen: why that matters

Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users?

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Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]

The virtual assistant revolution is ushering in the next era of search.

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Son of Siri: Viv aims to go way beyond today’s digital assistants

Viv hopes to effectively supersede Google as “an intelligent interface to everything.”

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