Statistical Significance for CRO: 6 Things You Need to Know
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke.
Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages
Jasmine Aye covers the keynote of the first day of HeroConf 2014. Bryan Eisnberg expressed the importance of creating better landing pages and provided insights on how to achieve optimal results.
Post from Events State of Digital on State of Digital
Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages
CROMonitor: Monitor Your Competitors A/B Split and Multivariate Testing
Monitor You Competitors A/B Split and Multivariate Testing with CROMonitor
Post from Ned Poulter on State of Digital
CROMonitor: Monitor Your Competitors A/B Split and Multivariate Testing
4 Tools To Gather User Feedback
As search marketers we invest a lot of time and effort in driving traffic to our sites.
Online Marketers: Make Sure You Surface The Right Content To Your Audience
When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my website — appear in front of the user. Put another way, the thinking for many has long been that the singularly-focused goal is…
Please visit Search Engine Land for the full article.
Building The B2B Organic CRO Machine
Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and usability-oriented. In the coming years, I expect to see an even stronger focus on usability and conversion. One thing that makes the B2B sector different from…
Please visit Search Engine Land for the full article.
Asking “UXperts” — How to Improve Your Landing Pages with @SabinaIdler and @justinmifsud
We’re all “internet” people, right? We’ve all got a grasp on how everything should work online and know exactly how websites should be designed. But one thing I have learned over the past four years of working in the “internet Continue reading »
6 Evolutionary Phases of the Online Marketer
We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved…
Please visit Search Engine Land for the full article.