Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks
Microsoft Bing announced changes to the way they allow webmasters to manage their “deep links” in the search results, while Google has quietly added up to ten sitelinks for a navigational query. Bing Deep Links Update Vincent Wehren, Senior Program Manager at Bing Webmaster Tools,…
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Now Updated: The Periodic Table Of SEO Success Factors
Two years ago, we released ”The Periodic Table Of SEO Ranking Factors.” Now we’re back with an update. We’ve introduced some new elements, adjusted a few rankings and given the table a more encompassing name, The Periodic Table Of SEO Success Factors. Clicking on the image…
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Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since…
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Bing Officially Releases Bing XML Sitemap Plugin 1.0
After releasing a preview of the Bing sitemap plugin a few months ago, Bing is ready to officially launch the Bing XML Sitemap Plugin 1.0 to the public. This sitemap plugin allows webmasters to easily create XML sitemap files for their web sites that c…
Bing News Adds Visual Carousel & Searches Years Back (Not Just Two Weeks)
Bing announced they have added a new visual way to consume news on Bing News. Now, for searches on notable people, Bing will return an image carousel at the top. Plus, you will also see on the right-hand side of the page related people to the person yo…
Mastering PPC: Red Alert! Search Engine Alerts & Notifications
Publishing this blog post the day before the release of the new Star Trek Into Darkness movie is pure coincidence totally planned from the start. In the Star Trek universe, if a crewman isn’t standing on the bridge, face to face with an enemy torpedo barrage, a red or yellow alert message coming over the comm […]
Across From Google I/O, Microsoft Runs The “Bing It On” Challenge
Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It On” challenge against Google directly across the street. Yep. “Put the science back in computer science: test your Google bias inside” read a…
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Bing Rises Above 17% Search Market Share As Google Slips [comScore]
Bing’s U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google’s expense, as the search giant slipped six-tenths of a percentage point last month. That’s from comScore’s April 2013 qSearch report, just out today. For…
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Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results
From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big…
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Bing iPad App Gets An Upgrade
Bing has quietly released an update for the Bing iPad App, adding new features and making optimization improvements to the app. The app can be downloaded for free over here in the app store. The changes, as listed in version 1.3 include: Bookmark Web/I…
Relax, The Search Industry Is Doing Just Fine
For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the…
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Which Finds The First-Ever Website Better, Google Or Bing?
For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find it…
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Bing Webmaster Tools Adds Malware Re-Evaluation & Geo-Targeting Tools
Bing announced two new features for Bing Webmaster Tools. First, you can now see more details on malware issues impacting your site and be able to submit a malware re-evaluation request. Second, you can now geo-target specific pages, directories or you…
Mastering PPC: How to Set Up an AdWords or Bing Ads Account
So now that you understand what PPC is, the difference between PPC & SEO or content & search, what conversions are, and all other good stuff that will be useful when developing into a master PPC account manager, you might be wondering, “Well, how do I actually start advertising?” We’ll now go through each step (with […]
Bing Relaunches Places For Business
Bing announced they have relaunched the Bing Business Portal under a new name, “Bing Places For Business.” The change doesn’t currently do much with your listings, outside of move the location of where you manage your business Bing Maps listing to bing.com/places. It also removes…
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Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”
Bing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to five times more malware than Google. To that Bing said, “the conclusions many have drawn from the study are wrong.” Why is the study wrong according to Bing? While…
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Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little…
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Bing Updates Windows 8 Apps Enhancing News, Finance, Weather, Sports, Maps & Travel
Microsoft announced they have made major updates to the Bing Apps for Windows 8 across most of their apps including News, Finance, Weather, Sports, Maps and Travel. The video below walks you through the changes but here are some highlights of the core …