Ask Yoast: www and duplicate content
If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions […]
How long should a blogpost be?
A blog post should contain at least 300 words in order to rank well in the search engines. Long posts will rank more easily than short posts. However, long posts require strong writing skills. Not every writer will be able to write readable blog posts of more than 1000 words. Still, these lengthy blog posts are […]
Coming soon: SEO copywriting training
Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training. As of June 7, you’ll be able to purchase […]
SEO copywriting: the ultimate guide
SEO copywriting is both a key element and a challenge in every SEO strategy. As search engines spider texts, the content of your website should be fine-tuned to the (ever-changing) algorithms of search engines. On top of that, your text should be written in such a way that your audience enjoys and understands your writing. […]
Crafting good titles for SEO
Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. This […]
Why should you focus on multiple keywords?
In Yoast SEO Premium you’re able to focus on multiple keywords. If you use our tool correctly, your text can be optimized for up to five keywords. In this post, I’ll explain to you why it’s important to use the multiple focus keyword functionality while optimizing your text. Explaining (multiple) focus keywords The Yoast SEO plugin helps […]
Should you republish old content?
Lots of content you write is timeless. One year from now this article about republishing old content will still be as valid as it is today. Still, if you don’t share it or talk about it, very few people will notice it. A way to make sure your content won’t be forgotten is to republish it. […]
How to use the content analysis of Yoast SEO
The Content Analysis Tool in the Yoast SEO plugin measures many aspects of the text you’re writing. These checks run real-time, so you’ll receive feedback while writing! The content analysis helps you to make your text SEO-friendly. In this post, I’ll first describe the most important features of the Content Analysis Tool. After that, I’ll explain […]
Why text structure is important for SEO
The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is so important. How do people scan a text? Before deciding whether or not to read something, […]
The importance of typography
For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability […]
Ask Yoast: RSS importers and duplicate content
At Yoast we’re happy to help you with your SEO question! This time we received a question from Diana. She’s asking: “Does Google consider it to be duplicate content when I import my articles from one blog to my main blog using an RSS Importer? Will I be penalized by Google in some way?” Watch the […]
How to optimize your food blog
A very popular type of website is the ‘food blog’. Cooking and baking are hot, and the number of food blogs seems to rise. In this post, we’ll go over the things that will give your food blog just that little extra. Both for your users and in terms of SEO. Focus on long tail […]
5 tips to write readable blog posts!
Reading from a screen can be hard. If you want your readers to read your entire blog post, you should make sure your blog post is easy to read. Posts that are nice and easy to read will result in more returning visitors and a higher conversion rate. In this blog post, I’ll give five […]
Launch of a new eBook: Blog SEO
As of today you will be able to buy our latest eBook: Blog SEO. Blog SEO is our most extensive eBook (containing 225 pages) in which we cover all SEO aspects needed for everyone owning or maintaining a blog. The blog SEO eBook is now priced at an introductory price of $19 (and will normally […]
Basic SEO training: don’t over-optimize
In our Basic SEO training we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that your shouldn’t over-optimize: Can’t view […]
How to handle comments on your blog
When blogging regularly, people will start responding to what you write. Maybe not right away, but as your blog is growing, you’ll have to deal with comments on your blog. Especially when you write about your worldview or opinions, some people will disagree with you. You’ll therefore have to deal with the responses and opinions […]
Managing a growing blog: content planning
As your blog gets bigger and attracts a larger audience, content writing becomes content planning and content managing. On larger blogs, a team of authors usually works together. Blogs are written by individual authors, but these authors still have to work together. Otherwise, a blog with the exact same topic could appear twice. Or, authors could […]
Monetizing your blog (part 2)
For lots of bloggers, their biggest dream is to eventually live from the money they make with their blog. Once your audience is getting a bit bigger, you can start making money with your blog. I already discussed selling your own products and advertising as ways to monetize your blog. In this post, I will […]
Basic SEO training: long tail keywords
Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more […]
Monetizing your blog (part 1)
Just writing a blog post every day does not pay the bills. For some bloggers, the ultimate goal for their blog is to be able to make a living out of it. But in what ways can you actually make money with your blog? In this post, we’ll talk you through a few ways of monetizing […]