SearchCap: The Day In Search, April 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google…
Please visit Search Engine Land for the full article.
Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines
AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google 300,000 yen ($3,100). The Tokyo District Court ruled that Google has to change the auto-completions for a search on a particular man’s name – the name was undisclosed – because Google…
Please visit Search Engine Land for the full article.
Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]
Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more.
Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually
Google’s Matt Cutts answered a question submitted by another Googler, John Mueller, on YouTube asking, “Should I add an archive of hundreds of thousands of pages all at once or in stages?” The question is, if you build out a new section of your website with tons of content –…
Please visit Search Engine Land for the full article.
Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters
While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To…
Please visit Search Engine Land for the full article.
Google Fined $3,100 For Slanderous Search Suggestion in Japan
A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been asked to change its autocomplete feature, but Google isn’t based in Japan, so the court can’t enforce a change.
4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles
Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alo…
Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
AdWords Mobile PPC Performance: How it Stacks Up Against Desktop
Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy.
Social Tragic-ology: How Brands Learn to Be Part of Real News
In the wake of Monday’s Boston Marathon bombings, it’s apparent that we need to continue the conversation about how people and brands communicate during times of tragedy and crisis. Here are some social dos and don’ts to help prepare for a tragedy.
Can Google be Trusted to Do No Evil?
Google has managed to build or acquire properties in which users just naturally leave tracks. Is it all part of a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Or is something else going on?
The Legacy of Spam
Link building isn’t as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings.
SearchCap: The Day In Search, April 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates! Join the most accomplished search marketers in the world at SMX Advanced, June 11-12…
Please visit Search Engine Land for the full article.
Bing & Yahoo Steal Tiny Bit of Search Market Share From Google
A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google’s dominance, according to comScore.
SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates!
Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on Jun…
Google Quick View Badge Field Trial
Google announced a new Google field trial experiment for a feature they’ve been quietly testing named Quick View. The Google Quick View badge is found on a select number of sites when a searcher uses Google Mobile search from their smartphone. The feature is currently working for Wikipedia on…
Please visit Search Engine Land for the full article.
Bing Adds “Pin it” Button in Image Search
Separate from Bing’s social sidebar efforts, the folks at Bing have added a “Pin it” button to the Bing image search results. No more copy-and-paste. No more extra plugins. Now you can Pin images you find directly from Bing to your Pinterest boards.
Video Recap of Weekly Search Buzz :: April 12, 2013
Interesting week in SEO. There is a lot of chatter around a possible Google update going on. Google is now sending out messages that say they do very targeted penalties. Google says when you buy a domain name, make sure it wasn’t spamming…
I Yield To Google: My Paid Links Are NoFollow
As many of you know, I was one of the last major search “blogs” to hold out on Google’s guidelines when it comes to paid links. I sold links without the nofollow for years, heck, even before there was a nofollow attribute.
I’ve been hated and loved for…
Daily Search Forum Recap: April 12, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Video Recap of Weekly Search Buzz :: April 12…