New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place….
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More New Tools From Bing Ads: Change History Graph In The Works
Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the web interface and is meant to offer quick visual insight into the…
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Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…
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Now Live: Bing Ads Keyword Distribution Graph
After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads users. The Keyword Distibution Graph is located under the keywords section in the Bing Ads web interface. A drop …
Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by…
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More Sitelink Performance Detail Coming To Bing Ads Reporting
To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation. The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports. Currently Ad Extenion rep…
Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports
This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part. What is exciting is the fact that upon downloading to Excel, reports are already…
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Bing Ads Pro Accreditation Exam Now In French, German And Portuguese
Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29…
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Bing Ads Launches Traffic Quality Center
Microsoft announced the launch of The Bing Ads Traffic Quality Resource Center today, a website designed to give advertisers and publishers visibility into the traffic quality protection systems of the Yahoo! Bing Network. The site includes sections th…
Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It
Bing Ads has made several announcements about upcoming feature updates over the past few weeks (see below in Related Articles), and they’ve made another today. Soon, the Ad Preview Tool will get a new name and added functionality. In its current form, you can use the Ad Preview Tool to…
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The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted,…
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In-Line Search Term Reporting Coming to Bing Ads
Bing Ads announced it is working on adding a Search Terms Report to make mining search query data more accessible from within the Web UI. Currently in the Web UI, search query data is only available under the Reports section. With the update, search te…
Report: Bing Ads Gains Market Share In Q1
Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search, released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%. The…
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