Risk Management for Links – How To Prepare For The Next Penguin Update
After 2012 being dubbed the “Year of the Penguin,” Google’s Matt Cutts has already hinted that the next “Penguin 4” update will be bigger and more devastating than ever. We have seen big brands like Interflora get penalized and bounce back pretty fast. But how did that work? And what’s coming up…
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Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases
Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare diseases. Users can query patient symptoms on FindZebra.com which crawls over 31,000 medical articles focused on rar…
9 Netiquette Reminders For Today’s Link Builders
For many years, email was one of just a few ways you could share a URL with another person. And, people were far less accepting of link request spam than they are today. So, for today’s column, let’s talk about the ancient concept of net etiquette and link building. In many ways, it’s come full…
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