Google Are Testing Layout Changes – Green Arrow Dropdown
As you can see from the screenshot above, the green dropdown arrow appears at the side of the URL and contains “Cached”, “Similar” and “Share” links. Interestingly – this appears to get rid of the Google Instant Previews… Here is a slightly larger image, which may be a bit clearer:
The post Google Are Testing Layout Changes – Green Arrow Dropdown appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Pulls Related Searches Filter Due To Lack Of Usage
Google has quietly removed the “related searches” option from the search tools menu within the Google search results page. When Google launched search options in October 2009, the option for “related searches” appeared on the left-hand side under the “standard…
Please visit Search Engine Land for the full article.
Google Hits Mozilla With Spam Penalty Over User Generated Content
Have user generated content on your site? Pay attention to what those users are doing. That’s the takeaway from Google hitting Mozilla with a spam penalty this week, along with another takeaway. Despite Google’s saying it’s being more transparent about spam actions, people clearly…
Please visit Search Engine Land for the full article.
Going Beyond Rankings With Google Analytics
This post takes a look at the increasing problem with flawed ranking data and how we should be educating site owners to look beyond search engine ranking data. Using Google Analytics, there are a number of reports available in to allow you to track more meaningful metrics beyond search engine rankings.
Google Places For Business Gets Its Own iPhone App For Managing Listings
Local business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch. There’s no official announcement that I can find about the app, and as best I can tell, the iClarified blog was first to report on it. The…
Please visit Search Engine Land for the full article.
DistilledU is going free…
…for a day, at least! On Wednesday 8th May, we are giving you free access to all text, interactive modules as well as over 80 hours of HD video content in our online training platform. If you’re already a DistilledU Continue reading »
So How Does The Google Glass Work?
A quick overview of functionalities of Google Glass and how it actually works.
Post from Bas van den Beld on State of Search
So How Does The Google Glass Work?
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are […]
Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little…
Please visit Search Engine Land for the full article.
Google Autocomplete: Your Personal Brand’s First Impression
Pop Quiz: What is the first thing a searcher sees when they type your name into the Google search bar? If your answer was related webpages found in SERPs, you’re wrong — that would be the second thing. The first thing they see are the Autocomplete suggestions that drop down from the…
Please visit Search Engine Land for the full article.
Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines
AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google 300,000 yen ($3,100). The Tokyo District Court ruled that Google has to change the auto-completions for a search on a particular man’s name – the name was undisclosed – because Google…
Please visit Search Engine Land for the full article.
Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually
Google’s Matt Cutts answered a question submitted by another Googler, John Mueller, on YouTube asking, “Should I add an archive of hundreds of thousands of pages all at once or in stages?” The question is, if you build out a new section of your website with tons of content –…
Please visit Search Engine Land for the full article.
What Google’s EU Settlement Means For Search
Google and the EU are about to reach an antitrust settlement. What will this mean for search in Europe, and how will European businesses be affected?
Post from Barry Adams on State of Search
What Google’s EU Settlement Means For Search
Google Quick View Badge Field Trial
Google announced a new Google field trial experiment for a feature they’ve been quietly testing named Quick View. The Google Quick View badge is found on a select number of sites when a searcher uses Google Mobile search from their smartphone. The feature is currently working for Wikipedia on…
Please visit Search Engine Land for the full article.
Creating Content For Online Stores (when people don’t really read)
Content is on top of every digital marketer’s priority list. We need to design sites in a way that users can easily scan the copy to improve user experience
Post from Clarissa Sajbl on State of Search
Creating Content For Online Stores (when people don’t really read)
Study: Google Image Search Referrer Traffic Drops 63% Since Upgrade
Define Media Group released statistics from 87 different websites on the images the new Google Image Search design features have impacted on publishers websites. Overall, sites in the study saw an average decline of 63% of their traffic from Google Ima…
X-default HREFLANG – making localisation so much simpler
Very interested to read this morning that Google have announced that the HREFLANG framework has been expanded to include a fallback default in situations which is supported by both Google and Yandex. If we take the following example – sitex.com – Default Country Selector page – sitex.com/gb/en – For users in the UK speaking English […]
Mastering PPC: Understanding PPC and SEO
As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search […]
Scraping for Dummies with Outwit (a Marketer’s Best Friend)
Pulling data sucks. It’s mind-numbing. Outwit is a fantastic tool that’s saved me hours of manually pulling data and helped build links, create assets, identify architecture issues and so much more. Outwit is meant for non-programmers. It is great for: – harvesting infographic data that might not be easily accessible – pulling prices from websites […]
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But […]