Optimizing Your Digital Assets To Boost Rankings & Branding
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a…
Please visit Search Engine Land for the full article.
Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums
The latest large brand to be hit with a user generated content spam penalty notification is Sprint, the large U.S. wireless communications company. Similar to Mozilla’s penalty and BBC’s penalty, Sprint was penalized for user-generated content spam on a portion of their site that was…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain
Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Matt said that Google is launching “soon” a new change that will make it less likely to see results from…
Please visit Search Engine Land for the full article.
Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit…
Please visit Search Engine Land for the full article.
“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box
Want to have your company logo appear in Google search results, similar to how authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Page One Power Boosts Search Rankings with Relevant, Sustainable Links
Page One Power is a custom link building firm based in Boise, ID that focuses on relevancy and transparency. We build high-quality, sustainable links for world class bands and mom & pop shops around the globe. Our in-house team of professional writers and researchers is the best in the…
Please visit Search Engine Land for the full article.
5 PR Strategies You Can Use To Build Links Right Now
There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be…
Please visit Search Engine Land for the full article.
Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority
Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the end of this summer. But today, I wanted to pull out one point where Google’s head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a…
Please visit Search Engine Land for the full article.
The Future Of SEO in a Socially Driven World
If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine…
Please visit Search Engine Land for the full article.